Cookie and Tracking Technology Policy

Last updated: 12 February 2024

Thank you for visiting a Bold LLC and Auxiliant SARL (‘Provider’, ‘we’ or ‘us’) offering. To help inform you, we provide this notice (‘Cookie and Tracking Technology Policy’) on our family of websites, as well as our other related mobile websites, mobile Provider applications (‘mobile apps’), services, tools and other applications that link to this notice (collectively, the ‘Site’). This Cookie and Tracking Technology Policy governs your consent to our, as well as third-party partners’ and vendors’, use of a variety of cookies and tracking technology. You can find out more about these types of technology and how to control them in the information below. This Cookie and Tracking Technology Policy forms part of the Provider’s Privacy Policy, available at Privacy Policy

1. What are cookies and other tracking technology, and how do we use them?

A cookie is a small text file that is stored on your device by a website that you have visited. Cookies may be placed by the Site (first-party cookies) or by third parties (third-party cookies) to monitor the use of a website. Cookies will be identified depending on their purpose and functionality. Some types of cookie include, but are not limited to:

Necessary: These cookies are essential for the Site’s performance and enable you to use its features. Necessary cookies will always be dropped because these are required in order for the Site to function properly. For example, essential cookies include, but are not limited to: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents and to store your consent. These cookies record the performance of the Site according to your interaction with it. We may use cookies/tracking technology required for systems administration, to prevent fraudulent activity, improve security or allow you to make use of shopping-basket functionality.

Analytics: These cookies analyse visitors’ use of our Site, as well offering you a better experience. Analytics-related cookies used on our Site do not identify you or allow us to send
you targeted advertising. For example, we may use cookies/tracking technology for analytics-related purposes to: (a) determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services; and (b) determine, if data is available, from which part of the world our Site is being visited so that we can ensure sufficient coverage. More specifically, and as an example, the Provider uses Google Analytics session cookies to provide meaningful reports about Site visitors. Google Analytics cookies do not collect personal data about Site visitors. We have also engaged other third-party providers to analyse the activities of visitors to this Site, and its authorised use of cookies and other tracking technology enable it to have access to information about visitors to this Site, including your personal information, to determine your user traits and preferences to better understand user conversion rates.

Performance and personalisation: These cookies make it possible for us to give you access to a customised experience. Personalisation cookies are used to deliver content, including
ads, relevant to your interests on our Site and third-party sites based on how you interact with the different elements on our Site, as well as to track the content that you access (including viewing videos). We may also collect computer and/or connection information to tailor your experience to fit your requirements. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, session information and page interaction information.

Advertising: These cookies are placed by third-party companies to deliver targeted content based on relevant topics that interest you (for example, providing you with Facebook ads
that would interest you), and allow you to better interact with social media platforms such as Facebook. We may use advertising tracking technology to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content, as well as to track the content that you access (including viewing videos).

Our goal is to collect and use only information that we think is required for our legitimate business interests in order to better understand your interests and improve your experience of using the Site. Cookies set via our Site include those listed below in Section 2.

2. Controlling and deleting cookies and tracking technology

When you access this Site for the first time, or if you have not set your cookie preferences yet, depending on your location, you may be prompted to accept or decline the use of cookies, other than those that are essential. The Help function within your browser will also be available to guide you when setting your cookie preferences. If cookie preference settings are available in your country, you can change them at any time by accessing your account and clicking My settings – Privacy settings. If you have not created an account with us you can manage your cookie preferences by clicking here or through the Settings page of your browser. Please also note that in some cases, restricting, removing or refusing to accept cookies may reduce or prevent the functionality of the Site.

The following is a list of cookies dropped on the Site. When you accept cookies, you also allow the collection and sharing of your personal data with third-party vendors. Even though we are not responsible for third-party policies or practices, we do our utmost to ensure that these third-party vendors have privacy policies in place that comply with applicable privacy laws. We try to keep this information current, and will add to and subtract from the chart below from time to time, but it is provided as a courtesy and may not be accurate or up to date. Please contact the applicable third parties regarding their privacy and data security policies and practices. You can also find out more information about their policies by accessing their web pages.

Cookie nameDescriptionDurationProviderCategory
__gadsThe cookie is associated with the DoubleClick for Publishers
service from Google. It serves such purposes as measuring interaction with the ads on our
domain and preventing the same ads from being shown to you too many times.
Persistent (1 year)Google DoubleClickAdvertising
_fbpThis cookie is created and used by Facebook to store and track visits across websites, identify the performance of our marketing campaigns on Meta and to deliver you third party targeted advertising.Persistent (3 months)FacebookAdvertising
_uetsidThis is a cookie used by Microsoft Bing Ads and is a tracking
cookie. It allows us to engage with a user who has previously visited our website.
Persistent (30 mins)BingAdvertising
_uetvidThis is used to track visitors on multiple websites in order to
present relevant advertisements based on the visitor’s preferences.
Persistent (16 days)BingAdvertising
frThis cookie is set by Facebook to determine if the user is
currently logged in to their Facebook account.
Persistent (3 months)FacebookAdvertising
IDEThis is used by Google DoubleClick to register and report the
website user’s actions after viewing or clicking one of the advertiser’s ads, with the
purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Persistent (1.5 years)Google DoubleClickAdvertising
MRThis is an analytics cookie that is used to pass user action
information to the Bing advertising network.
Persistent (7 days)BingAdvertising
MUIDThis cookie is an analytics service that connects data from the
Bing advertising network with actions performed on the website.
Persistent (4 weeks)BingAdvertising
_fw_crm_vThis is used to track a visitor’s or user’s identity and any chat
sessions carried out by the user.
Persistent (1 year)Freshchat/FreshworksNecessary
acc_sessionThis cookie is created by Accounts.SessionMyPerfectCV – AccountsNecessary
ARRAffinityThe ARRAffinity cookie is used to control the effective loading of
the website and to ensure that all users’ requests are directed to the same server in any
browsing session.
SessionAzureNecessary
ARRAffinitySameSiteThis is a load-balancing cookie used to route the request made
through a web browser to the same server in any browsing session.
SessionAzureNecessary
AuthThis cookie is created and maintained by Accounts for user’s claims
(encrypted).
Persistent (5 years)MyPerfectCV – AccountsNecessary
clbDocTraitsThis is a cookie created by the builder and read by EB-API to send
docTraits from server-side events.
SessionMyPerfectCV – BuilderNecessary
consentGDPR consentPersistent (1 year)MyPerfectCV – CCPA/GDPRNecessary
CookieCreateNewThis stores information if a new document needs to be created to
provide a new document funnel.
SessionMyPerfectCV – PortalNecessary
disabletestsThis cookie is used by all components to disable all experiments
(for testing purposes).
SessionMyPerfectCV – BuilderNecessary
docTraitsThis is a cookie created by the builder and read by EB-API to send
docTraits from server-side events.
SessionMyPerfectCV – BuilderNecessary
DocumentIDThis is created to store the current document ID.SessionMyPerfectCV – BuilderNecessary
enteredBuilderThis cookie is created by the builder to show HIW once only.SessionMyPerfectCV – BuilderNecessary
firstTimeUserThis cookie is created by the builder to check whether or not this
is a first-time user.
SessionMyPerfectCV – BuilderNecessary
GAClientIDThis is a cookie created by the ECom team on the payment page.Persistent (1 day)MyPerfectCV – ECOMNecessary
gtmvaluesThis is required to identify pixel fire upon successful
registration/order confirmation.
SessionMyPerfectCV – BuilderNecessary
lpThis contains the name of the landing page.Persistent (1 day)MyPerfectCV – PortalNecessary
refThis is created by visitor services to set the referrer ID of the
visitor.
Persistent (5 years)MyPerfectCV – VisitorNecessary
ShowTnCLinkThis is a cookie created by the builder to show the TnCLink.SessionMyPerfectCV – BuilderNecessary
user-actionsThis is a cookie created by the ECom team on the payment
confirmation page.
SessionMyPerfectCV – ECOMNecessary
UserStatusThis cookie is created and maintained by Accounts for users’
information.
Persistent (5 years)MyPerfectCV – AccountsNecessary
visitinfoThis is created by visitor services for visitors’ information.SessionMyPerfectCV – VisitorNecessary
vssessionuidThis is created by visitor services for visitors’ session IDs.SessionMyPerfectCV – VisitorNecessary
vstrThis is created by visitor services for visitors’ IDs.Persistent (5 years)MyPerfectCV – VisitorNecessary
vstrTypeThis is created by the MyPerfectCV common segment to track new or
returning visitors.
Persistent (5 years)MyPerfectCV – VisitorNecessary
vsuidThis is created by visitor services for the visit ID.SessionMyPerfectCV – VisitorNecessary
vsutmsThis is created by visitor services for a visitor’s UTM parameters.Persistent (5 years)MyPerfectCV – VisitorNecessary
_gaThis Cookie is set by Google Analytics (a web analytics service
provided by Google, Inc. – ‘Google’) and is used to distinguish users on the website to
generate statistical information about their use of the website. This helps us to improve
the website.
Persistent (1 year)Google AnalyticsAnalytics
_galiThe cookie is created and used by Google Analytics to determine
which links on a page are being clicked.
Persistent (30 seconds)Google AnalyticsAnalytics
_gatThis is used to throttle the request rate. If Google Analytics is
deployed via Google Tag Manager, this cookie will be called _dc_gtm_< property- id >.
Persistent (1 minute)Google AnalyticsAnalytics
_gat_UAThe cookie is created and used by Google Analytics to throttle the
request rate.
Persistent (1 minute)Google AnalyticsAnalytics
_gcl_auTis is used by Google AdSense for experimenting with advertising
efficiency across webshites using their services. It is the first-party cookie for
‘Conversion Linker’ functionality – it takes information in ad clicks and stores it in a
first-party cookie so that conversions can be attributed outside the landing page.
Persistent (90 days)Google Tag ManagerNecessary
_gidThe cookie is created and used by Google Analytics for visitor
reports. It is used to distinguish users.
Persistent (1 day)Google AnalyticsAnalytics
ajs_anonymous_idThis is used to distinguish anonymous users (i.e. those not logged
in). https://segment.com/legal/privacy/
Persistent (1 year)SegmentAnalytics
ajs_user_idThese cookies are used to record the number of people who visit our
Site and to track whether they have visited the site before.
Persistent (1 year)SegmentAnalytics
AMP_TOKENThis cookie is used to store unique user IDs.Persistent (1 day)Google AnalyticsAnalytics
ci_idThis cookie is set and used by Google Analytics to identify
conversations.
Persistent (1 year)Google AnalyticsAnalytics
JSESSIONIDThis is used by New Relic to monitor session counts for an
application.
SessionNew RelicAnalytics
ki_rThis is the initial document.referrer when available for targeting
purposes.
Persistent (5 years)QualarooAnalytics
ki_tTimestamps and view countsPersistent (5 years)QualarooAnalytics
NIDThe NID cookie contains a unique ID used by Google to remember your
preferences and other information.
Persistent (6 months)GoogleNecessary
SEO_Page_PathThis helps with tracking to determine from which SEO page/URL the
user has clicked for the Builder link.
Persistent (27 years)MyPerfectCV-WordpressAnalytics
_CEFTThis stores page variants assigned to visitors for A/B performance
testing.
Persistent (1 year)Crazy EggAnalytics
_ga_*Used to persist session state by Google Analytics.Persistent (2 years)Google Analytics 4Analytics
_gac_gb_*Contains campaign-related information. If the Provider has linked their Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt out.Persistent (90 days)Google Analytics 4Analytics
_gat_gtag_UA_*The cookie is created and used by Google Analytics to store a unique user ID.1 dayGoogle AnalyticsAnalytics
x-georegionThis cookie verifies the user’s geolocation, i.e. country and city, so the correct cookie banner for the user’s locale is displayed.SessionAkamaiNecessary
_GRECAPTCHAThis cookie is set by Google reCAPTCHA, which protects our site against spam enquiries on contact forms.Sessionrecaptcha.netNecessary
accountSignInAttemptCookie is created by accountsSessionInternal – AccountsNecessary
accountSignUpAttemptCookie is created by accountsSessionInternal – AccountsNecessary
deviceTypeCreated on LP to check the device type – mobile/desktop (can be removed)SessionInternal – LPsNecessary
ew_expCookie is created and used by Experiment service for conducting CDN based A/B tests on users for improving user experience.1 yearInternal – ExperimentNecessary
fs_userCreate to track full story is enabled for the user or notPersistent (1 day)Full StoryAnalytics
h2premimumCreated by ECOM on payment confirmation pagePersistent (1 day)Internal – ECOMNecessary
isFirstTimeUserContains information if user is first time loginSessionInternal – BuilderNecessary
screenWidthcreated by segment.jsSessionInternal – Common segment.jsAnalytics
visitor_layeruidCookie is created and used by Experiment service for conducting CDN based A/B tests on users for improving user experience.1 yearInternal – ExperimentNecessary
TtfbDataCookie is created and used by Experiment service for analyzing performance impact of CDN based A/B tests on page for improving user experience.1 yearInternal – ExperimentNecessary
MPCVUKBINGPCreated when a conversion happens through BingSessionGoogle Tag ManagerAdvertising
CheckoutProfileExpEligiblityTo check for profile based experiment eligibility on payment pageSessionInternal-ECOMNecessary

3. Additional information

Here are a few additional important things that you should know about our use of cookies/tracking technology on our Site:

  • We offer certain features that are available only through the use of tracking technology.
  • We use both session and persistent tracking technology. Tracking technology (e.g. cookies) can either be persistent (i.e. they remain on your computer until you delete them) or temporary (i.e. they last only until you close your browser).
  • You are always free to decline tracking technology via your browser, although doing so may interfere with your use of the Site. You may be able to set your cookie preferences in your account profile by accessing My Account – Settings – Privacy settings, or refer to the Help section of your browser, browser extensions or installed applications for instructions on blocking, deleting or disabling tracking technology such as cookies.
  • We encode and protect the types of tracking technology that the Provider sets so that only we can interpret the information stored in them.
  • You may encounter tracking technology/cookies from our third-party service providers that we have allowed on our Site, such as Google Analytics. They assist us with various aspects of our operations and services.
  • You also may encounter tracking technology from third parties on certain pages of the Site that we do not control and have not authorised. (For example, if you view a web page created by another user, there may be a cookie placed by that web page.)

4. Contact us

For any queries in relation to this Cookie and Tracking Technology Policy, please contact us at privacy@bold.com or write to us at Auxiliant SARL, 1A, rue Thomas Edison, L-1445 Strassen, Luxembourg.