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Content management has become a popular and common function over the last 10 years, with the rise of digital content. Content managers play an integral role in the marketing team, overseeing a team of writers, designers, and producers, coordinating over-arching content strategy and publishing schedules.

Your content manager CV should illustrate your passion for content and understanding its value relating to marketing and sales. Content managers must highlight their skills, from management to strategy, proofreading to briefing, idea generation to campaign implementation.

myPerfectCV offers a tried and tested way to create an effective content manager CV quickly. Explore our selection of content manager CV samples before building your own with our recruiter-approved CV builder.


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    Send the right message with recruiter tips for content managers

    Content managers seamlessly direct the creation and output of web content for brands and companies. They need to demonstrate a varied skillset, which can be tricky to fit into a 2 page CV. Here are our top recruiter tips for hitting the right tone of voice in your CV:

    • Demonstrate your marketing skills

      Content managers play an integral function in the marketing team, managing the production and publishing schedule for content, from video to whitepapers. Recruiters want to see that you understand the entire marketing landscape as the content you produce will directly feed marketing goals. Write about the impact content you have created on marketing goals; using metrics and numbers will help paint a realistic picture of your value.
    • Illustrate your project management skills

      Managing a team and many moving pieces means you’ll need to showcase your excellent project management skills. Using the skills section, add any hard skills such as using project management software such as Asana, Monday or Jira. With a creative and production team at your fingertips, you’re responsible for their overall output, so maintaining effectiveness within the group is also crucial. Show you understand how to get the best out of a team with examples; maybe you had an urgent video content deadline, how did you make sure it was hit? Be specific and give examples that back up your content management skillset.
    • Talk in metrics

      Giving examples of the value, you add to a client or company is best shown through figures and metrics as with any marketing campaign. Talk about how you delivered 10 videos posts per month, or how your team created a 5000-word downloadable whitepaper which produced 45 new business leads. Content management is a numbers focussed role, with many targets and goals associated with it.
    • Highlight unique work experiences

      The brands and companies you’ve worked with are an essential metric regarding professional managing content. If you’ve had work published or printed, it’s necessary to mention the brands and show the result with links. If you’ve had unique experiences, such as working with prominent video creators, or influencers, use these to your advantage — anything special helps you stand out more in a sea of candidates.
    • Show your leadership experience

      As a content manager, you’ll need to lead a varied group of employees and freelancers, coordinating work according to deadlines. Demonstrate a proven track record of leadership by using your personal statement at the top of your content manager CV to explain your leadership style. You may need to closely manage your team to ensure you meet deadlines and rally the team to get work done. Because of this, you’ll need to have a firm and fair management style.
    • Structure your CV like a boss

      Following a template is by far the easiest way to create a professional content manager CV quickly. Templates like ours, allow you to fill in section by section and do the formatting for you, so you can focus on your writing and content rather than the spacing, font and colours (although we offer the ability to edit these at any time). Save time and worry by using a template that suits your industry and personality.

    What skills should you include on your content manager CV?

    Content managers are the ultimate multi-taskers. With a whole host of skills that make them able to spot a great piece of content, brief their team in a flash, and consistently meet deadlines.

    Must-have skills for your content manager CV

    • Project management
    • Audience segmentation
    • SEO understanding
    • Content strategy
    • Marketing strategy
    • Confident leader
    • Editing and proofreading
    • Outstanding communication (written and verbal)
    • CMS software (e.g. Hubspot, WordPress)

    Further content manager skills

    • Campaign analysis
    • Industry knowledge
    • Problem-solving
    • Attention to detail
    • Multi-tasking
    • Advanced computer literacy
    • Flexibility
    • Ability to work under pressure

    Top-rated questions about your content manager CV

    What is content management?

    Content management relates to the creation and publishing of digital or web content. Many web content managers use content management systems (CMS) to plan, schedule, and organise content. Content managers may also publish across social platforms, such as Facebook, LinkedIn, and Twitter; however, this will sometimes be independently called social media management. Depending on the organisation’s size, they may have a web content manager and a social media manager.

    What is the role of a content manager?

    Content management is often considered the glue that holds the content strategy and content team together. A content manager’s role is to produce and distribute digital content to increase brand awareness and encourage a specific market segment to take action. This might be to buy a product or to sign up for a subscription. The content manager coordinates a team of writers and producers; they must be a strong team leader with exceptional project management skills.

    What makes a good content manager?

    A good web content manager has skills such as impeccable organisation, attention to detail, and outstanding project management skills. They seek to understand their audience by researching, interviewing, and surveying the market to ensure that their content meets their audience’s needs.

    They will be excellent communicators and can work with stakeholders to understand the purpose of content for the business. Every business content strategy is very different as their customers’ needs, and the desired outcome is always different. A good content manager will use empathy to design content that speaks to the consumer’s heart.

    What are the roles and responsibilities of a content manager?

    A content manager role involves a lot of organisation and wrangling to produce regular content of exceptionally high-quality. They must understand the business and the audience to adjust the content dependant on sales, marketing initiatives and product launches. The day to day responsibilities of a content manager can include:

    • Briefing producers, designers, and writers
    • Interpreting new content briefs
    • Liaising with marketing and sales teams
    • Managing vendors and CMS partners
    • Organising and overseeing the content schedule
    • Revisiting and adjusting the content strategy
    • Strategising according to seasonal events
    • Marketing new product launches
    • Using data to create weekly reports
    • Analysis of content
    • A/B testing of content
    • Refreshing web content
    • SEO research and implementation

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    Create a content manager CV that gets the message to recruiters that you are the person for the job. With a comprehensive CV, you can show recruiters you’ve got the skills, experience, and know-how to effectively run their content machines. Use our content manager CV example to spark inspiration and get the right content with our easy-to-use CV content. Start today!

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