Marketing, advertising, and communications are competitive fields where employers look for a clear mix of creativity, strategy, and measurable results. As digital channels continue to evolve, candidates are expected to demonstrate not only strong ideas but also the ability to analyse performance, manage brand messaging, and engage audiences across platforms.

To help you stand out, this page brings together a range of marketing and communications CV examples covering different roles and experience levels.

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    Marketing & communications CV examples

    Explore our collection of marketing and communications CV examples, organised by role and specialism. From digital marketing and advertising to PR and communications, each example shows how to structure experience, highlight key skills, and present results in a way employers expect.

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    Marketing & communications CV template examples

    Using a CV template is a smart choice for marketing and communications roles, whatever stage of your career you’re at. It ensures your CV is professional, well-structured, and aligned with what employers in marketing, advertising, and communications expect.

    Below, you’ll find ATS-friendly marketing and communications CV templates designed for different experience levels

    Marketing and advertising CV template with no experience

    Create my CVPr Assistant Cv Template

    Entering marketing and communications without previous experience can feel challenging, but a well-structured CV can still make a strong impression. Focus on transferable skills such as creativity, communication, problem-solving, and digital literacy, and highlight relevant coursework, internships, volunteer work, or personal projects.

    Instead of unrelated work history, showcase experience gained through content creation, social media management, or event organisation. Use the personal statement to show enthusiasm for marketing and a willingness to learn, and mention familiarity with tools like Google Analytics, Canva, or email marketing platforms to strengthen an entry-level application.

    Marketing CV template for mid-career

    Create my CVAccount Executive Cv Template

    As a mid-career marketing or communications professional, a CV should focus on hands-on experience and measurable results. Rather than listing responsibilities, highlight achievements such as increasing engagement, improving conversion rates, or supporting brand growth.

    Use the work experience section to showcase key strategies delivered, including digital campaigns, content marketing, paid advertising, PR, or social media. Where possible, quantify results to show impact.

    At this stage, it’s also important to demonstrate career progression, collaboration with cross-functional teams, and any project leadership or budget responsibility. Relevant certifications, such as Google Ads, HubSpot, or CIM qualifications, can further strengthen a mid-level application.

    Senior marketing CV template

    Create my CVMarketing Manager Cv Template

    At a senior level, such as a marketing director role, a CV should position the candidate as a strategic leader with a proven ability to drive business results. Employers look for experience leading teams, delivering large-scale campaigns, and aligning marketing activity with wider business goals.

    The personal statement should highlight leadership, strategic decision-making, and measurable impact. Focus on key achievements such as brand growth, revenue increases, or market expansion, supported by clear data where possible.

    Senior marketers should also demonstrate expertise in stakeholder management, budget ownership, and business strategy. Experience in corporate communications, crisis management, or thought leadership can further strengthen a senior-level application.

    Take a look at our extensive library of CV templates to find inspiration for your own job application.

    How to write a strong marketing and advertising CV (with examples)

    Creating a standout marketing and communications CV is key to securing the job of your dreams. Every section of your CV has a role to play in highlighting your strengths, whether it’s creativity, strategic planning, or data-driven insights.

    In the guide below, we’ll break down the essential sections and key elements to help you create a CV that grabs attention and effectively showcases your expertise.

     

    how to write marketing cv

    STEP 1

    Provide your contact details

    Include your full name, professional email address, phone number, and location at the top of your CV. You can also include links to your LinkedIn profile, online portfolio, or personal website that showcases your work.

    Example of a contact section:

    Hannah Taylor
    24 Jones Walk
    Sheffield S2 2GJ
    07912 345678
    hannah.taylor@example.com
    hannahtaylor.co.uk/portfolio

    STEP 2

    Write a compelling personal statement

    Your personal statement should highlight your key marketing skills, your passion for brand storytelling, and your career goals. Tailor it to the role you’re applying for by highlighting your ability to drive engagement, increase brand awareness or manage campaigns effectively.

    Example personal statement:

    Creative and data-driven marketing professional with 5+ years of experience in digital advertising, content strategy, and social media management. Passionate about crafting compelling brand narratives and optimising campaigns for maximum engagement. Seeking a role with a dynamic agency where I can use my expertise in content marketing and analytics to drive business growth.

    STEP 3

    Describe your work experience

    List your work experience in reverse chronological order. Include job titles, company names, dates of employment, and a bulleted list of your key responsibilities and achievements. Wherever possible, use metrics to demonstrate impact.

    Example 1:

    Digital Marketing Manager
    Nice Media Agency
    June 2021 – Current

    • Developed and executed multi-channel marketing campaigns, increasing brand engagement by 35%.
    • Managed a £200K annual digital ad budget, optimising PPC and social media ads for ROI.
    • Led a team of four marketers, overseeing content creation, SEO strategy, and email marketing.
    • Conducted A/B testing on landing pages, improving conversion rates by 20%.

    OR

    Example 2:

    Social Media Strategist
    ABC Creative
    March 2019 – May 2021

    • Grew Instagram and LinkedIn engagement by 50% through content optimisation and paid ads.
    • Designed and executed influencer marketing campaigns, boosting brand reach by 80K+ followers.
    • Analysed campaign performance and presented insights to stakeholders, influencing strategy.
    STEP 4

    Highlight your key marketing skills

    Marketing, advertising, and communications roles require a unique blend of creativity, analytical thinking, and strategic execution. These roles demand professionals who can craft compelling messages, understand audience behaviour, and measure the effectiveness of their campaigns. A well-rounded skill set allows you to adapt to different marketing channels, optimise campaigns for better engagement, and drive measurable business results.

    When listing your skills, tailor them to the specific role and industry you’re applying for. For example, a digital marketing specialist might emphasise SEO and PPC expertise, while a communications professional might highlight public relations and media relations.

    Examples of skills for marketing, advertising, and communications:

    • SEO & SEM: Keyword research, content optimisation, and paid search advertising using tools like Google Ads and Ahrefs.
    • Social media management: Managing brand presence on platforms like LinkedIn, Instagram, and TikTok, including organic and paid strategies.
    • Email marketing & automation: Creating targeted email campaigns using platforms like Mailchimp, HubSpot, or Marketo.
    • Data analysis & performance metrics: Using Google Analytics, Tableau, or Excel to track campaign success and make data-driven decisions.
    • Content creation & copywriting: Crafting engaging blog posts, ad copy, and website content that resonates with target audiences.
    • Graphic design & video editing: Using tools such as Canva, Adobe Photoshop, or Final Cut Pro to enhance visual storytelling.
    • CRM & marketing automation: Managing customer relationships and automated workflows with Salesforce, HubSpot, or Pardot.
    STEP 5

    Showcase your education and certifications

    Training and certifications can significantly enhance your credibility and demonstrate your expertise in key industry areas. While many employers value hands-on experience, formal education and specialised training in marketing, digital strategy, or communications can give you a competitive edge.

    When listing your education, include degrees, diplomas, or coursework relevant to the role. If you’ve earned additional certifications, such as Google Ads Certification or HubSpot Inbound Marketing, be sure to highlight them.

    If you’re an entry-level candidate, focus on your most relevant coursework, projects, or internships. This allows you to showcase your knowledge and real-world experience. For mid-career and senior professionals, highlight advanced certifications and training that demonstrate your expertise in specific areas of marketing, advertising, or PR.

    Example 1:

    EDUCATION

    Bachelor of Arts: Marketing (2024)
    University of Manchester

    • Relevant coursework: Digital Marketing, Consumer Behaviour, Branding Strategy, Market Research

    CERTIFICATIONS

    • Google Analytics Certification – Google Skillshop, Completed 2024
    • HubSpot Content Marketing Certification – HubSpot Academy, Completed 2023

    OR

    Example 2:

    EDUCATION

    Master of Business Administration (MBA): Marketing (2017)
    London Business School 

    CERTIFICATIONS

    • Google Ads Certification – Google Skillshop, 2022
    • Advanced Social Media Strategy – Hootsuite Academy, Completed 2021
    • Chartered Institute of Marketing (CIM) Diploma – CIM UK, Completed 2019
    STEP 6

    Include additional information for your marketing CV

    The additional information section allows you to highlight additional qualifications, professional memberships, languages, or achievements that can strengthen your application. This is where you can set yourself apart from other candidates by demonstrating unique skills or experience.

    Example:

    Professional Memberships:

    • Member of the Chartered Institute of Marketing (CIM)
    • Active participant in the Public Relations and Communications Association (PRCA)

    Achievements & Awards:

    • Led a paid social media campaign that increased engagement by 75% and drove 30% more conversions in six months.
    • Received the “Best Digital Campaign Award” at the 2024 UK Marketing Awards.
    • Successfully launched a brand storytelling initiative that resulted in a 20% boost in customer retention.

    Languages:

    • English – Native
    • French – Professional Proficiency

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