Social media managers are responsible for developing and carrying out a company’s social media strategy. Managing this vital marketing channel requires creativity, the ability to channel a brand’s tone of voice, and a razor-sharp feel for what’s trending online. An excellent CV for a social media manager demonstrates clearly the breadth of experience they’ve had, plus what they can bring to a new role.

myPerfectCV has all the tools you need to tailor your perfect application today, including CV examples for social media managers. In this guide, you’ll find:

  • Sample social media manager CV
  • Social media manager CV templates
  • The best format for your social media manager CV
  • How to write an effective CV for a social media manager
  • Top dos and don’ts for social media manager CV writing
  • Your social media manager questions answered

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    Sample social media manager CV

    Example CV for an experienced social media manager

    Georgia Smith

    4 Georges Street
    Birmingham B2 C6VB
    georgia.smith@example-example.co.uk
    07912 345678

    PROFESSIONAL SUMMARY

    Driven Social Media Manager, skilled in improving user engagement and interaction through expert content strategy. Offering extensive experience in end-to-end social media management, building brand awareness and reputation through innovative online campaigns.

    WORK HISTORY

    April 2015 to Current
    Social Media Manager
    Creations Marketing, Birmingham

    • Managed cutting-edge digital marketing, social media and SEO strategies.
    • Engaged with the wider online community on a daily basis, increasing engagement rate by 50% over one year period.
    • Performed regular research to keep abreast of emerging social trends, positioning Creations Marketing as an industry leader.

    August 2013 to April 2015
    Social Media Specialist
    Benussi & Co, Birmingham

    • Drafted and proofread marketing, advertising and website copy that was engaging and successful in conveying branding ideas.
    • Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.
    • Oversaw work of interns responsible for social media posts and online copywriting.
    • Increased product users by 14% over a 6 month period through effective social media management.

    November 2010 to August 2013
    Social Media Assistant
    MediaCom, Birmingham

    • Worked as part of five-person team to develop innovative branded marketing collateral for use by sales team.
    • Increased following across Facebook, Twitter and Instagram by 50% through strategic targeting in Hootsuite.
    • Sourced vendors for services such as video production as well as materials to complete marketing objectives.
    • Assisted in creation of pre-season marketing plans to support department and divisional strategies.

    SKILLS

    • Copywriting
    • Community management
    • Twitter, LinkedIn, Facebook, Instagram
    • A/B testing
    • Content creation
    • Planoly, Hootsuite, Buffer
    • Google analytics, Insightly
    • Paid advertising expertise
    • Social media strategy development
    • Google AdWords

    EDUCATION

    Bachelor of Business Administration, Marketing, 2010
    Birmingham City University – Birmingham

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    Social media manager CV templates

    Edit one of these social media manager CV templates to start, or look through our range of UK CV templates to discover one that suits your needs.

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    The best format for your social media manager CV

    A well-structured social media manager CV is essential to ensure recruiters can quickly find key details such as your expertise, campaign experience, digital skills, and achievements. A clear and organised format improves readability and effectively highlights your most relevant achievements.

    If you have extensive experience in the field, a chronological CV format will likely work best, as it’s designed to highlight your career progression and recent social media management roles. However, if you have less experience, a skills-based CV can be a great alternative. The skills-based (or functional) approach allows you to focus on your core digital marketing skills, freelance projects, internships, and any relevant training you’ve completed.

    Here are some general tips for structuring your social media manager CV:

    • Keep it concise: Aim for one to two pages and focus on the most relevant experience, certifications, and skills.
    • Use clear sections: Include contact details, a professional summary, work experience, key skills, education and additional training (such as SEO, analytics, or digital marketing courses).
    • Use bullet points: These help recruiters quickly identify your expertise and skills.
    • Tailor your CV to each role: Tailor your CV to the specific requirements of the role, whether it’s a social media strategist, community manager, or digital marketing specialist. Highlight relevant skills and experience that match the job description.
    Choose your format now

    How to write an effective CV for a social media manager

    Learning how to write a CV is a useful skill that you’re likely to use at least a few times in your life. In this section, we’ll walk you through all the elements you need to include in your CV and give you tips and examples to help you create a compelling application that will help you land the job of your dreams.

    Adding contact details to your social media manager CV

    The contact section of your social media manager CV should be placed at the top, ensuring that it is the first thing recruiters see. Make sure your contact details are accurate, clear, and easy to find. Include your full name, location, phone number, and a professional email address.

    Example of contact section for a social media manager CV

    Georgia Smith
    4 Georges Street
    Birmingham B2 C6VB
    georgia.smith@example.co.uk
    07912 345678

    Writing your social media manager CV’s personal statement

    When it comes to your CV, you need to grab your recruiter’s attention right from the start – and the best way to do that is with a personal statement. As with our social media manager CV samples, this should give a brief outline of your achievements, ambitions, and work ethic. A strong personal statement will set the tone for the rest of your CV, highlighting your unique value and making a compelling case for why you’re the ideal candidate.

    Example of personal statement for a social media manager CV

    A creative and results-driven social media enthusiast with a passion for digital marketing and online engagement. Has hands-on experience in content creation, social media strategy, and audience growth. Skilled in using platforms such as Instagram, TikTok, and LinkedIn, with a keen eye for emerging trends and viral content. 

    OR

    A highly skilled and data-driven social media manager with over 5 years of experience developing and executing successful digital campaigns for brands across a range of industries. Expertise in content strategy, paid social advertising, influencer collaboration, and analytics-driven decision making. Proven track record of driving engagement, follower growth, and brand awareness – including leading a campaign that increased conversions by 65%. 

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    Adding an experience section to your social media manager CV

    The work experience section of your social media manager CV demonstrates your expertise in content strategy, audience engagement, and campaign management. When scanning this section, recruiters want to see evidence of your ability to create compelling content and drive brand growth. It’s also important to show them you can use analytics to improve performance. 

    Structure this section chronologically, listing your most recent or current role first. For each position, include the company name, job title, and dates of employment. Focus on key responsibilities such as developing content calendars, optimising engagement strategies, and analysing performance metrics. 

    If you’ve led a team, overseen brand partnerships, or managed a budget, be sure to highlight these aspects. Also, highlight your experience managing social media platforms, running paid advertising campaigns, working with influencers, and increasing brand awareness.

    Example of work experience for a social media manager CV

    Social Media Manager
    ABC Marketing Agency
    June 2023 – Current

    • Developed and executed data-driven social media strategies across Instagram, Facebook, LinkedIn and TikTok, increasing engagement by 55% in one year.
    • Managed paid social advertising campaigns, optimising ad spend to increase ROI by 35%.
    • Created and scheduled high-quality content, including graphics, video and copy, resulting in a 55% increase in follower growth.
    • Analysed performance metrics using Google Analytics and Meta Business Suite, providing insights to refine strategy and improve audience targeting.
    • Collaborated with influencers and brand partners to increase reach and engagement, resulting in a 25% increase in brand awareness.

    Social Media Coordinator
    Sockz International
    January 2021 – May 2023

    • Helped manage daily social media content across multiple platforms, growing the brand’s Instagram following from 10,000 to 50,000.
    • Engaged with online communities, responding to comments and messages to build customer relationships and enhance brand reputation.
    • Designed and implemented social media campaigns that increased website traffic by 40% and increased conversions.
    • Researched and applied the latest social media trends to keep the brand relevant and competitive in the digital space.

    Top skills for your social media manager CV

    When applying for a social media manager role, it’s important to present a mix of soft and hard skills demonstrating your ability to drive engagement, manage campaigns, and enhance a brand’s digital presence. Below, you’ll find the key competencies brands seek in social media managers and the advanced skills that can set you apart from other candidates.

    Essential skills for a social media manager

    • Content creation: The ability to produce engaging, high-quality content, including graphics, videos, and written pieces that resonate with the target audience.
    • Social media strategy: Developing and implementing a social media plan that aligns with the brand’s objectives.
    • Platform expertise: In-depth knowledge of various social media platforms, including Instagram, Facebook, LinkedIn, and TikTok, and how to leverage each for maximum engagement.
    • Analytics & reporting: Proficiency in using analytics tools such as Google Analytics, Facebook Insights and Sprout Social to track performance, measure success and optimise strategies.
    • Community management: Engaging with followers, responding to inquiries, managing comments, and building a loyal online community.
    • Paid social campaigns: Experience managing paid advertising campaigns on platforms such as Facebook, Instagram, or Google Ads to drive targeted traffic and conversions. 

    Desirable skills to set you apart

    • SEO knowledge: Understanding how to optimise social media content for search engines to increase organic reach.
    • Influencer marketing: Experience in identifying, working with and managing influencers to amplify brand messages.
    • Graphic design: Proficiency in design tools such as Adobe Photoshop, Canva or Illustrator to create visually appealing content.
    • Video production: Skills in creating and editing video content for social platforms, including live streaming and short-form video.
    • Brand storytelling: The ability to create compelling narratives that connect with audiences on an emotional level and build brand loyalty.

    Outlining education on a social media manager CV

    The education section is an important part of any CV – but for some roles, including those in social media, employers often pay less attention to a candidate’s formal education and focus on their practical experience instead. However, demonstrating a strong educational background can still set you apart in the recruitment process.

    To create this section, include any training that supports your expertise in digital marketing and social media management. Listing completed certifications or courses related to marketing, communications, or digital media will enhance your resume and demonstrate your commitment to staying current in the industry.

    Here are some general tips to help you develop the education section of your social media CV:

    • Include relevant online courses or workshops: Include any self-paced online courses or workshops that directly relate to social media management, such as those from platforms like Udemy, LinkedIn Learning or Coursera.
    • Highlight practical experience gained during your studies: Mention any internships, freelance projects, or hands-on social media work that was part of your academic journey.
    • Mention any industry conferences or seminars you have attended: If you’ve attended any relevant events, webinars or conferences that enhance your social media skills, include them to demonstrate your commitment to professional development.

    Example of education for a social media manager CV

    Bachelor of Arts: Marketing (2024)
    University of Manchester

    • Focused on digital marketing, consumer behaviour and content strategy.
    • Completed coursework in social media marketing, SEO and online advertising.

    Social Media Marketing Certification
    HubSpot Academy, Completed: June 2021

    Google Analytics Certification
    Google, Completed: March 2024

    Top dos and don’ts for social media manager CV writing

    DO

    • DO mention the metrics

      Launching a beautiful social media campaign is one thing – but without the tools to analyse its success, you may as well be shooting in the dark. Always mention metrics from your previous positions on your CV. Whether you’ve boosted your company’s followers by 5% after a single post or secured a record click-through rate, these facts will help recruiters to quantify your impact and demonstrate that you’re familiar with analytics tools.

    • DO demonstrate your leadership qualities

      If you’re writing a social media manager CV, it can be easy to focus on your marketing abilities and forget about the skills that make you an excellent manager. (This is particularly true if you’re applying for the role as a social media officer who hasn’t yet got lots of leadership experience). Always include examples of your managerial skills on your CV, whether you led a new campaign in your last job or helped delegate tasks to an intern.

    DON’T

    • DON’T forget to optimise for ATS

      As a social media manager, you’ll understand the importance of keywords and hashtags to optimise engagement. Similarly, your CV needs to contain keywords and phrases from the job description to make it past an applicant tracking system (ATS). Whether it’s a particular scheduling software, a social media management platform such as HeyOrca!, or knowledge of a specific network, it’s crucial to link your application to the advert. This will increase its chances of being seen by a real recruiter. Use the social media manager job description to guide you to create a punchy and impactful CV.

    • DON’T neglect to check spelling and grammar

      When a social media manager posts online, they’re representing an entire company. A typo or grammar mistake will reflect poorly on the business and – depending on its industry – even compromise its reputation. That means it’s crucial to show that you can proofread your writing. Always check your CV for silly errors before submitting your application.

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    Your social media manager questions answered

    How do I write a social media CV?

    Your social media CV needs to contain the following sections:

    • A personal statement to outline your current employment status, ambitions, and qualities
    • A work experience section with 5-6 bullet points to describe your key achievements in each role
    • A list of your top eight hard and soft skills
    • Details of your education and any other qualifications

    What are the responsibilities of a social media manager?

    A social media manager is responsible for developing and implementing a company’s social media strategy. This can include writing and scheduling posts for various social networks, launching and tracking online campaigns’ success, and replying to post comments. They are also responsible for delegating tasks to junior members of the social media team, for example, social media assistants or officers.

    What skills are required to be a social media manager?

    To become a social media manager, you will need to have strong digital skills. Social media managers will be very familiar with the major social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn, and know-how to optimise online engagement to boost your company’s success. You will also need to have excellent copywriting skills to craft click-worthy posts that will grab your customer’s attention and leadership qualities to delegate tasks and draw up campaigns.

    What does a social media manager do all day?

    This will depend on the company, but the day-to-day duties of a social media manager include monitoring writing and scheduling posts and monitoring engagement levels. They may respond to comments on each post, dealing with enquiries and potentially resolving customer complaints. Many social media managers will also spend their time planning future campaigns, particularly in the run-up to events or public holidays.

    How much does a social media manager make?

    According to Glassdoor, the UK’s average person in a social media manager role makes £31,945 a year. At large companies, this figure may rise to £46,000, while social media managers at smaller firms could expect to earn anything from £22,000 a year upwards. The amount you make will depend on factors such as your experience level, the number of platforms and campaigns you’ll work on, and the size of the team you’ll be leading.

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    Competition for social media manager roles can be fierce – but with the right CV, you can stand out from the competition. Using our tried & tested CV builder, it’s quick and easy to craft your application today. Choose from our range of top tips, templates, and tailored content to put together a standout CV for social media manager roles. 

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