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In a world where consumers see 5,000+ marketing and advertising messages a day, high-performance marketing directors are responsible for making sure their company’s brand stands out from the crowd. Whether they’re planning campaigns, measuring conversions, or allocating the company budget, multitasking is a vital requirement of the role.
myPerfectCV is here to help you assemble your experience, skills and competencies in a way that grabs the attention of hiring managers - for all the right reasons. We’ve got the tips, templates, and content you need to create your application. Be inspired by our selection of professional marketing director CV samples for the UK, before making your own with our trusted CV builder.
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Find out how to market your skills with our top tips for your marketing director CV
As a marketing director, you know how to convert leads into customers. Craft a CV that will convert an opportunity into an interview and an offer.
Mention your marketing metrics
Analytics are some of the most important tools in the marketing director’s arsenal. Measuring campaigns’ effectiveness is crucial to inform your marketing strategy – so always include metrics from previous roles on your CV. Whether you achieved a record click-through rate with a snappy email or drove a 10% surge in subscriptions, these achievements will help your recruiter quantify your success and imagine your impact in a new job.
Include keywords from the marketing director role description
You know how to target keywords for SEO, but when it comes to your application, it’s all about the ATS (applicant tracking system). Including keywords and phrases from the marketing director job description is the best way to make sure that your CV won’t fall foul of your recruiter’s scanning software, which could filter out applications that don’t seem relevant enough to the role.
Share your leadership qualities
A marketing director job role is a senior team position, often considered executive. That means it’s key to demonstrate you have the right leadership qualities for the job, from delegating tasks to monitoring employee performance. Don’t forget to include examples of your leadership and teamwork skills as well as your achievements.
Demonstrate your technology know-how
Creating a successful digital marketing strategy relies on a wide range of tech knowledge, from sharing on social networks and managing a CMS to setting up analytics tools and evaluating the UX of your website.
In your skills section, make sure to mention the technical expertise you’ve gained from previous positions, listing particular software packages if relevant. Depending on the company and scope of the position, the marketing director role might have some specific education requirements, make sure you note these on your CV.
Proofread your application
Whether you’re helping to draft copy or presenting your department’s progress, communication is the most crucial skill any marketing director needs. Show your recruiter that you can communicate effectively by ensuring your CV is error-free. Always proofread your application for typos or grammar mistakes before hitting ‘send’.
Marketing director skills for your CV
Marketing directors need a varied repertoire of skills, from recruitment and leadership to communication and tech. Discover the must-have skills for your CV today.
Must-have skills for your marketing director CV
- Communication (written and verbal)
- Using a CMS
- Analytics tools
- Customer research
Bonus skills that could help you stand out
- Sales experience
- Conflict resolution
- Technical troubleshooting
FAQs about your marketing director CV
What is the role of a marketing director?
A marketing director is a senior role in a company’s marketing department. They are responsible for devising, and implementing the brand strategy, overseeing the whole process from start to finish. They are often also responsible for presenting campaign metrics to other senior team members or stakeholders and may take the lead when recruiting new marketing staff members.
What skills do marketing directors need?
Marketing directors need a diverse range of skills. These include leadership skills, such as presenting, delegating, management, and negotiation. They also need excellent communication skills and the ability to craft highly effective marketing campaigns. This is all combined with technical skills that enable them to use digital tools to optimise their marketing messages and online outreach.
What qualifications do you need to be a marketing director?
Most marketing directors will have an undergraduate degree, usually in a related subject such as marketing, English, communications, or business. Because this is a senior role, most applicants will have worked their way up through a marketing department and may be moving on from a marketing manager position. Some roles may specify that you need an additional industry qualification, for example, from CIM (the Chartered Institute of Marketing).
What is the difference between a marketing manager and a marketing director?
The main difference between a marketing manager and a marketing director is that a director is typically responsible for overseeing more divisions. They may be involved with the sales or development teams and the marketing department, whereas a marketing manager is solely responsible for their division. These roles will vary depending on the company, especially if a business chooses to have only a manager or director.
How much does a marketing director make?
According to Glassdoor, average salaries for a marketing director in London sit at £92,000 a year, with a potential low of £61,000 and a high of £143,000. In the rest of the UK, the average salary is £65,000 a year, according to figures from PayScale.
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Market your skills the right way with our proven CV builder
The world of marketing can be highly competitive. To give yourself the edge, you’ll need the resources at myPerfectCV. We’ve got all the top tips, templates, and tailorable content you need to craft an impressive marketing director CV. Explore our examples before building your own with our proven CV builder tool.