Discover our range of visual merchandiser CV examples, then use our professional templates and tailorable content to create your own. We’ve got everything you need to get started today, from the key skills to the qualifications needed for visual merchandising.

To create a great CV for a visual merchandiser, you’ll need to show employers that you have the skills and experience required. One of the best ways to get started is by looking at tried-and-tested CV examples. These will show you how you can create a professional, clear, and engaging CV for the industry. 

As a visual merchandiser, you’ll know how to create visually engaging pieces of work that pull people in – and the good news is that you can use these skills to make a perfect CV! In the following guide, we’re going to show you some of the most important things to include when writing a captivating CV.

Ready to get started? Let’s look at:


    Sample visual merchandiser CV

    Visual merchandiser CV Sample

    Freda Jones

    39 Church Street, Manchester M3 7J7

    Professional summary

    Solution-focused Visual Merchandiser skilled in creating appealing, engaging window and in-store product displays. Showcases new trends and seasonal stock aligned with brand identity for cohesive visuals. Coached and developed teams to build knowledge and uplift standards.

    Work history

    July 2022 – Current, Selfridges – Manchester
    Visual Merchandiser

    • Created interior displays to promote products in line with corporate sales objectives.
    • Promoted seasonal products and trends to promote the movement of stock.
    • Replenished display inventory, restructuring based on available stock.
    • Took advantage of seasonal trends to create relevant and sophisticated displays.

    January 2019 – June 2022, Tesco – Manchester
    Visual Merchandising Assistant

    • Optimised product and display locations to generate maximum visual impact.
    • Created interior displays to promote products in line with corporate sales objectives.
    • Designed display signage to captivate customers’ attention and provide details for products and promotions.
    • Helped to increase in-store foot traffic by creating winning visual displays.


    • Merchandising and display management
    • Brand alignment
    • Sales strategy
    • Marketing prowess
    • Lighting coordination
    • Consumer insight interpretation
    • Promotions planning
    • Adobe InDesign
    • Interior and exterior displays


    2018, University of the Arts London
    Bachelor of Arts Fashion Merchandising

    Visual merchandiser CV template

    Getting your next merchandiser job doesn’t have to feel like a mountain to climb. With an extensive library of online resources at your disposal, you’ll find the process simple and easy. Our website is packed with many tools for you to take advantage of. These include a range of CV templates for you to choose from. 

    Visual merchandiser CV format

    Your CV format is important to ensure your CV clearly displays your experience and capabilities as a visual merchandiser. When it comes to choosing the perfect format for your visual merchandiser CV, there are two main options you should consider.

    The first is a reverse-chronological format. This lists your work history starting from your most recent or current role, then works back outlining all of your most important experiences. 

    The second is a skills-based CV, which is best suited for newly graduated applicants or those looking for a change in the direction of their career. Skills-based CVs focus on technical and transferable skills to show the hiring manager you are suitable for the role.

    When working on your CV format, here are some additional tips to keep in mind: 

    • Try to keep your CV to one or two pages long
    • Write in a professional, legible font like Arial, Calibri, or Times New Roman
    • Make sure to break up large sections of text with section breaks, bullet points, and headings.
    • Tailor each CV to the job advert in question
    • Always send your CV as a Word or PDF file unless directed otherwise

    How to write a CV for a visual merchandiser

    Now that you’ve found the best format, it’s time to move on to adding content. In the following sections, we’re going to explain how to write a CV for a visual merchandiser. We’ll take a look at some of the most important information for you to include.

    What contact details should I include in my visual merchandiser CV?

    First things first – get your contact details right! This allows the employer to quickly understand where you’re based and how they can contact you. The information required is your name, address, and some other important details.

    A good rule of thumb to follow is to put your name first, somewhere near the top of the document, and list everything else close by. This way, the employer will be able to get all the information they need to contact you without much issue.

    Here is what you’ll need to include:

    • Your full name
    • Your address
    • A professional email address
    • Your phone number

    Example of contact section for a visual merchandiser CV

    Freda Jones

    39 Church Street, Manchester, M3 7J7


    How to write a personal statement for your visual merchandiser CV

    Next, it’s time to introduce yourself. You’ll want to let the reader know who you are and what you’re about. To do this you need to write a personal statement. This should be a simple explanation of who you are as a candidate and it should do so in brief. The hardest part? You’ll only have three to four sentences to do this!

    Sentence one is where you introduce yourself, explaining your experience and career focus. Sentence two is all about defining something you have achieved that will wow your employer. You’ll want to sprinkle in real world facts or figures to show that you mean business. What do we mean by this? In short, you’ll want to use stats or achievements that prove you’re an effective visual merchandiser. For example, you may have already led a visual merchandising campaign that increased profits by 40%! This would be a great thing to mention.

    Moving on to your final sentences, highlight any skills or specialisms that you have. For example, you might have experience in a particular industry, or have skills in using a specific tool.

    What else do you need to know for your personal statement? Take note of these:

    • Always write in the third person as this is more professional
    • Don’t go over 100 words if you can help it
    • Keep the tone professional but friendly
    • Respond to any important requirements noted on the job ad
    • Don’t go into detail about your later career ambitions – you can keep these for your cover letter.

    Example of personal statement for a visual merchandiser CV

    Detail-oriented merchandising professional aiming to leverage 10 years of developing effective visual displays to bring value to the role. Developed and implemented creative strategies, bringing in over £15 million in annual revenue. Strong passion for utilising consumer behaviour expertise and knowledge of colour theory to create captivating visual displays.


    Experienced visual merchandising graduate seeking a role to create engaging visual displays and increase profits! Graduated from the University of the Arts London with honours, leading many merchandising projects. Particular skills in corporate visual standards, seasonal campaigns and brand image alignment.

    Adding experience section to your visual merchandiser CV

    In many ways, the work experience section of your CV is the most important. It’s likely that this is the first thing your employer will look at. This is the time where you define your relevant experience and explain why you are the best fit for the job. It’s important to always tailor this section to the specifics of the job ad in question.

    How exactly do you add a work experience section to your CV? It’s simple. You should begin with your most recent role or piece of experience, then work backwards noting up to six responsibilities for each role. Ensure to add the most detailed roles that are relevant. The more direct or transferable experience you have, the more likely you are to catch the employer’s eye.

    Make sure that you include:

    • Job title
    • Employment start and end dates
    • Company name
    • Company location
    • List of key responsibilities
    • Relevant achievements

    As with your personal statement, you should sprinkle stats and figures where appropriate. Any time you can give a real-world example of how you were effective in the past, you will be painting a picture of you as an effective candidate.

    It’s also worth noting that you shouldn’t repeat yourself or cover simple tasks that don’t strengthen your application. For example “answering emails” is a standard task for any professional role, and including it is only a waste of words you can use for more important credentials.

    You should also aim to keep the reader engaged with active language. Make use of action verbs and positive adjectives. What are these? In short, an action verb is a word that describes how effective you are, for example “advised”, “created”, or “led”.

    A positive adjective is a word that helps describe you as a candidate. For example, you might be “punctual” or “organised”.

    Example of work experience for a visual merchandiser CV

    Visual Merchandiser, 01/2023 to Current

    Selfridges – Manchester

    • Managed visual displays for department store to drive exposure and increase revenue.
    • Supervised a team of up to 20 merchandising employees and monitored adherence to company standards.
    • Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
    • Taught sales staff to properly coordinate clothing racks and counter displays to maximise promotional effectiveness.

    Visual Merchandising Assistant, 05/2020 to 12/2022

    Tesco – Manchester

    • Updated floor design for facility with 1,000 square metres of sales space, enhancing the presentation of products to patrons.
    • Monitored and replenished display inventory and restructured according to available stock.
    • Managed aesthetically pleasing displays to showcase company products and increase sales.
    • Created interior displays to promote products in alignment with corporate sales objectives.
    • Promoted seasonal products and trends to manage efficient movement of stock.

    Top skills for your visual merchandiser CV

    Whether you work in homeware or hardware, it’s crucial to display the right set of visual merchandiser skills and qualities on your CV. Impress your recruiters with a CV skills section that ticks every box from the visual merchandiser job description.

    A good rule here is to break your skills into hard and soft skills. Getting a balance of these is a great choice to show what you are like as a candidate and potential employee. We recommend you try to include 12 in total.

    Hard skills are technical skills such as inventory management, customer service, and marketing experience. Soft skills are more like positive character traits, for example organisation and teamwork. If you include a suitable amount of each, you will appear to the employer as a person who is well rounded as a person, but also experienced enough for the job.

    Visual merchandiser key skills for your CV

    • Creativity
    • Attention to detail
    • Market research
    • Organisation skills
    • Time management
    • Teamwork

    Additional visual merchandiser skills for your CV

    • Inventory management
    • AR/VR software
    • Sales and marketing experience
    • Customer service
    • Industry knowledge

    Outlining education on a visual merchandiser CV

    Education section is another vital part of your CV that helps to show you as an effective and studious candidate. Your educational background may include any school, college, or university courses you have completed. It shows that you have the qualifications to back up your experience. You can also add any professional training courses you’ve taken and completed over the years.

    There are some things to keep in mind here. First off, make sure that you don’t mention any incomplete courses or particularly bad grades you have got over the years. Instead, highlight qualifications and achievements that bolster your application. You’ll want each qualification to be relevant to your desired job as a visual merchandiser. You should also start with the highest-level qualifications you have and work backwards.

    So what qualifications are expected for a visual merchandiser? This depends on the level of the position and how much experience you have. The more experience you’ve gained over the years, the less you’ll need to focus on your qualifications. That said, you should always include at least some of your education history regardless of your experience in similar job roles.

    When creating an effective education section, always include:

    • The name of the academic institution
    • Start and end dates of study
    • The title of the subject you studied
    • Your qualification level
    • Your result

    Example of education for a visual merchandiser CV

    University of the Arts, London

    Bachelor of Arts in Fashion Merchandising

    September 2019 – July 2022

    Graduated with honours

    Visual Merchandising Certification

    Merchandising Academy

    September 2019 – December 2019

    Visual merchandiser dos and don’ts

    A stand-out display will attract your customers’ attention in seconds. The same is true for your CV. Using the right structure and content; you can grab your recruiter from the first glance. Find out how by following the visual merchandiser CV tips below.


    • Your recruiter won’t be able to see examples of your work on your CV – but you can let them know about the impact your work has had. If you put together a window display that brought record numbers of customers in-store or arranged products in a way that boosted sales by 10%, always include the metrics on your CV. Not only will this make your application more memorable, but it will also help your recruiter to quantify your success.Visual merchandising interview questions may focus more around what you have delivered in measurable ways rather than just the duties you performed. Make sure you prepare for your interview with these types of situational examples.

    • When you work in visual merchandising, a lot goes on behind the scenes – whether you’re managing the product inventory, arranging lighting, or liaising with suppliers. Don’t forget to mention the administrative tasks you completed alongside your primary duties. These will show recruiters the breadth of your experience and demonstrate that you can multitask to manage all aspects of a project.


    • Effective visual marketing shouldn’t just look good. It should also acknowledge the practicalities of navigating a busy store. A great visual merchandiser needs to be able to predict the needs of the customer and their colleagues on the shop floor. Using words such as ‘sensitive’, ‘empathetic’, or ‘considerate’ in your personal summary will show recruiters, you understand the role’s human aspect.

    • According to recent studies, more and more brick-and-mortar shops are choosing to invest in technology to boost customer experience. As a visual merchandising professional, you could be on the cutting edge of this industry trend – so be sure to mention your technology skills on your CV. Whether you’ve used inventory management software or VR to simulate displays, this will help you stand out and show you can embrace new forms of technology as part of your job.


    Your visual merchandiser CV questions answered

    What is visual merchandising?

    Put simply, visual merchandising is the process of arranging a shop to attract more customers. This can involve anything from creating exciting window displays to placing products in the most appealing positions. Many visual merchandisers study factors such as customer psychology and market trends to build effective displays, with the ultimate intention of boosting sales and revenue.

    What skills do you need to be a visual merchandiser?

    The most critical skill for a visual merchandiser is attention to detail. Even the smallest elements will impact your displays’ overall effect, from your choice of colour scheme to the height of your signs. That means you’ll need razor-sharp focus to analyse every aspect of your designs.

    What are the duties and responsibilities of a visual merchandiser?

    A visual merchandiser is responsible for presenting products in a way that maximises customer engagement. On a day-to-day basis, it will involve planning and creating window displays (often in line with company-wide marketing campaigns, if you’re working for a chain store), arranging in-store displays, carrying out market research, and managing the shop inventory.

    How much does a visual merchandiser make?

    The salary of a visual merchandiser can vary, often depending on the size of the brand you are working for. According to Glassdoor, inexperienced visual merchandisers at the start of their career could earn £17,000 a year, while professionals with more experience could earn £27,000 a year. The average UK salary for a visual merchandiser is £20,101.

    Do you need experience to be a visual merchandiser?

    You don’t necessarily need professional visual merchandising expertise to secure an entry-level role. Some visual merchandisers simply work their way up for a retail assistant role. However, others will have completed a retail design qualification at college before entering the world of work. As part of this visual merchandising qualification, many students will have undertaken work experience or created a window display as part of their coursework.

    Sell your skills with a professional visual merchandiser CV

    If you want to build a CV that looks as slick as your in-store displays, you’re in the right place. At myPerfectCV, you can explore our range of expert visual merchandiser CV examples and CV templates. We’ve got all the templates, tips, and tailored content you need to create your application today.


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