If you’re thinking about becoming employed as a fashion PR Assistant as a way of getting into the industry or because public relations is already your chosen career path, then you’ll need a CV that fully demonstrates your abilities and passion.

By choosing to use our fashion PR assistant CV sample, you can highlight all of the relevant qualifications you might have and draw attention to your love of the industry. Many fashion sector employers are looking for a combination of passion and sheer working ability, so your CV should present both in a fully professional manner.

The following guide explains exactly how to do this with carefully selected tips and tricks, answers to your most common questions, and comprehensive online resources, such as our expert CV examples. Combined, you’ll have no trouble composing an attention-grabbing application that blows the competition out of the water!

Ready to learn more? Keep reading as we explore:


    Sample fashion public relations assistant CV

    fashion public relations assistant sample

    Bella Harris

    19A Johnson Road
    Glasgow G1 4DH

    Professional summary

    Hardworking Public Relation Assistant focused on the Fashion industry. Familiar with Excel and project management. Passionate about fashion trends, business success and talented at supporting executive, team and customer needs.

    Work history

    February 2022 – Current
    Style Inc. – Glasgow
    PR Assistant

    • Supported executive leadership and office staff by managing operational workflow.
    • Received and screened high-volume internal and external communications, calls and email.
    • Handled media and public relations inquiries by allocating relevant company spokespersons.

    February 2021 – February 2022
    Fashion Hut – Glasgow
    Trainee PR Executive

    • Developed promotional tools and systems to standardise PR approaches and messaging.
    • Attended business, social and other functions to promote organisation.
    • Directed strategic messaging initiatives to guide or control critical messaging.


    • Multi-line phone systems
    • Cross-functional communication
    • Publicity tracking
    • Fashion Industry networking
    • Media kit development
    • Press ad dispatch
    • Publicity activations


    Glasgow College Glasgow
    A-Levels Media Studies (B), Maths (C), English (C), and History (C)

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    Fashion public relations assistant CV template

    We understand how challenging it can be to create a fashion public relations assistant CV, so we’ve compiled a library of easy-to-use online tools for your convenience. Alongside an intuitive drag-and-drop builder, we have countless pre-made CV templates to simplify the process. Landing your dream job has never been easier!

    Fashion public relations assistant CV format

    Before doing anything else, you must think about your presentation – how should you organise your content, so it captures and holds the hiring manager’s interest? Thankfully, there’s no big secret. Simply choose between recruiter-approved CV formats. Each professionally designed template arranges your achievements, skills, and qualifications in the best possible light.

    There are two widely accepted formats to consider: the reverse-chronological CV and the skills-based CV. The former is self-explanatory and outlines your work history, starting from your current or most recent role. The latter spotlights relevant transferable skills, such as “communication”, “creativity”, and “project management”.

    So, which is best for a fashion public relations assistant? It depends. We suggest using a reverse-chronological structure if possible because employers always prefer candidates with tangible experience. However, as this is an assistant role, you don’t necessarily need a comprehensive employment background. Many organisations will give you a chance if you can demonstrate a positive, can-do attitude and solid work ethic.

    Need some more advice? Follow the below tips:

    • Your CV should only be one to two pages long maximum
    • Use a neat font like Arial, Calibri, or Times New Roman
    • Boost readability with headings, sections, and bullet points
    • Tailor all information to the job advertisement
    • Send your CV as a Word or PDF file unless asked otherwise

    Choose your format now

    How to write a CV for a fashion public relations assistant

    Now you’ve picked the perfect format, let’s move on to the all-important content. The following sections explain how to write a CV step by step so you don’t have to worry about forgetting crucial details. We’ll run through what information to include, formatting examples, and answers to some of the most common CV writing questions.

    Here’s what’s on the agenda:

    Adding contact details to your fashion public relations assistant CV

    Want to improve your chances of receiving a coveted interview invite? Place your most up-to-date contact details at the top of the page, preferably in a slightly larger or bolder typeface for maximum visibility. We know it sounds obvious, but you’d be surprised just how many applicants forget. Remember to include:

    • Full name – you don’t need to note middle names
    • Location – so employers know where you’re based
    • Phone number – the best one to reach you on
    • Email address – keep it work-appropriate, please

    Example of contact section for a fashion public relations assistant CV

    Jen O’Mahoney,
    99a Any Lane,
    Any Town,
    Any County, AN92 02M,
    07232 123456789,

    Fashion public relations assistant CV personal statement

    Want to make an outstanding first impression? You’ll need a powerful personal statement illustrating your highest accomplishments and talents. While it might sound relatively straightforward, there’s a catch. You only have three to four sentences to get your main points across, so every word counts. Need a little help? The formula below is a great place to start.

    Sentence one introduces who you are, including years of experience and career focus. Sentence two explains what you can achieve, backed up by concrete evidence. Finally, sentences three and four underscore your unique skills and specialisms. For instance, you might have a journalism background or know how to use Google Analytics. Basically, mention anything that gives you a competitive edge!

    What do we mean by concrete evidence? This is usually a fact or figure that proves you’re as amazing as you say you are. You might have “organised three PR campaigns that gained national media coverage” or “arranged an influencer collaboration, boosting social media followers by 3,500”. Whatever the achievement, be as specific as possible to encourage the hiring manager to keep reading.

    Here are a few other tips to keep in mind:

    • Write in the third person to sound more professional
    • Stick to the word count – around 50 to 100 words
    • Keep the tone formal and friendly
    • Use some of the keywords and phrases in the job advertisement
    • Don’t mention career ambitions – you’re supposed to be discussing what you can bring to the table, so save these for the cover letter

    Example of personal statement for a fashion public relations assistant CV

    Qualified public relations assistant with six months of experience and a good understanding of the fashion industry. Helped organise three successful PR events, boosting media coverage by 39%. Capable of working in a fast-moving sector and have a great deal of professional knowledge of what it takes to build a brand in the UK market. Extensive experience with mounting PR campaigns and liaising with other marketing executives to coordinate efforts.


    Confident fashion public relations assistant with one year of experience in the luxury retail sector. Won “Newcomer of the Year” at the Style Awards for generating over 20 positive news stories in national papers. Engage a fully professional approach when dealing with press enquiries, particularly with negative stories. Possess a long-standing passion for the fashion industry and experienced in many areas, including written journalism, TV and new media.

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    Fashion public relations assistant CV work experience

    The work history section is usually the longest on any CV, and for good reason. Employers spend the most time here, identifying your core strengths and assessing whether they reflect the job advertisement. On top of this, they can usually pinpoint your weaknesses via the information you conveniently leave out.

    How should you present your career background? Start from your current or most recent role and note up to six responsibilities for each. Add more detail for relevant positions with plenty of transferable skills. Here’s what to include:

    • Job title
    • Employment start and end dates
    • Company name
    • Company location
    • List of duties
    • Workplace achievements

    Like the personal statement, employers want to see your credentials laid out in black and white. This means providing evidence of what you can achieve, including how you put your skills into action. Let’s say you “initiated marketing campaigns” – can you provide more detail? Perhaps, this “generated a 29% rise in media coverage” or “boosted social media engagement by 47%”. You could also describe the methods you used, e.g. “pay-per-click” or “Instagram Stories”.

    There’s nothing worse than a boring, repetitive CV, so cover as many different duties as possible to show the reader the scope of your capabilities. For instance, if you’ve discussed “writing press releases” underneath one position, talk about “contacting influencers” in another. Plus, you don’t have to include obvious tasks like “answering emails” – this should be a given, not a perk!

    Lastly, use positive adjectives and action verbs to keep the tone engaging. You might be “enthusiastic”, “reliable”, and “imaginative”. Action verbs are great alternatives for “responsible for”. Some of our favourites for fashion public relations assistants include “proposed”, “supported”, and “created”.

    Example of work experience for a fashion public relations assistant CV

    PR Assistant | Style Inc, Leeds | May 2020 to Present

    • Initiating marketing campaigns for a variety of consumer brands, including pay-per-click marketing and media awareness campaigns.
    • Developing new strategies for reinventing older brands and making them appeal to younger and more fashion-conscious consumers.
    • Writing press releases for magazines and newspapers.
    • Handling press and TV enquiries.
    • Contacting influencers about PR events.
    • Supporting senior staff with travel and diary management.

    Trainee PR Executive | Fashion Hut, Ripon | September 2019 to April 2020

    • Assisted the marketing director with all written work surrounding brand personalities.
    • Arranged exhibition displays at three industry conferences in Europe.
    • Developed leaflets and brochures for items in the product range.
    • Won the Mobile Marketing Unit Award from the CAM Foundation

    Skills worth having on your fashion public relations assistant CV

    If employers are short on time or companies use ATS software, a collection of CV skills can be the difference between success and failure. Simply outline your most desirable qualities in one place so the recipient can quickly assess your suitability for the role. We suggest jotting down around 12 skills in total, split evenly between hard skills and soft skills.

    What’s the difference? Hard skills are technical and learnt on the job or through education. Examples include “writing press releases”, “identifying industry trends using Google Analytics”, and “managing media campaigns”. In contrast, soft skills are personality-based and transferable – think “creative writing”, “computer literacy”, and “organisation”.

    Our top advice? You’ll need both to stand out from the other applicants. All the experience in the world doesn’t make up for a bad attitude, especially in the public relations sector. Similarly, friendliness alone isn’t enough to compensate for a lack of practical knowledge. Above all else, the ultimate goal is to present yourself as a well-rounded and multi-talent individual!

    Stuck for ideas? Read through the below lists:

    Essential skills for a fashion public relations assistant CV

    • Creative and the ability to see things in a new and positive way
    • Superb communication skills when dealing with designers and media enquiries from around the globe
    • Great organisational skills
    • Able to stick to deadlines and meet all marketing expectations
    • Passion for the fashion industry

    Desirable aptitudes to set you apart

    • Ability to keep calm in fast-paced environments
    • Capable of handling negative press with a positive attitude
    • Experience in social media, photography, and videography
    • Knowledge of web analytics and report writing
    • Good understanding of how to support busy departments

    Fashion public relations assistant CV education

    When the competition is fierce and you’re up against equally experienced candidates, qualifications boost your chances of success. You can discuss anything that proves you have the fundamental knowledge to meet expectations, such as school, college, and university courses, professional training, and memberships to governing bodies.

    What else do you need to know? Like the work history section, outline your qualifications in reverse chronological order to highlight the most relevant first. Remember, space is limited. You don’t need to note older courses like GCSEs if you’ve completed higher education. Plus, leave out poor grades and incomplete courses. You might have a good reason, but they don’t look particularly impressive at first glance!

    How do you become a fashion public relations assistant? Most candidates study a related subject at college or university, such as Public Relations, Marketing Communications with PR or Public Relations and Corporate Communications. Alternatively, search for an internship to gain some experience and work your way up the career ladder.

    When listing your education, run through:

    • Name of school, college, university, or other awarding body
    • Study start and end dates
    • Subject title
    • Qualification level – e.g. A level or Diploma
    • Qualification result

    Example of education for a fashion public relations assistant CV

    Public Relations Consultants Association | September 2022 – July 2023
    Diploma in Public Relations and Media Management

    Top dos and don’ts for fashion public relations assistant CV writing


    • DO attach a cover letter A cover letter is a concise, one-page document that introduces who you are, expresses interest in the position, and explains why you’re the best person for the job. Additionally, you can include extra information that doesn’t always fit in a CV, such as your notice period and interview availability. Nowadays, many employers won’t accept applications without a cover letter because it’s a good way to wheedle out time wasters!

    • DO mention keywords and phrasesKeywords and phrases are essentially hard and soft skills. You can find them in the job advertisement, usually underneath “requirements”. Simply identify the qualities the employer wants and sprinkle a few of them throughout your cover letter and CV.


    • DON’T forget your specialisms Fashion public relations is a competitive field, so it’s worth thinking about what makes you special. Do you have a unique skill, like speaking another language? Perhaps, you have a journalism or marketing background? Emphasising your areas of expertise will impress hiring managers and help recruiters guide your CV to the right people.

    • DON’T forget to double-check your applicationFashion PR assistants must have keen attention to detail and excellent written communication skills. As such, spelling and grammar mistakes could be disastrous for your chances of success. Run your CV through a free spell-checker before sending it across, and ask friends or relatives for feedback. The more advice you get, the more confident you’ll be.

    Your fashion public relations assistant CV questions answered

    What are the roles and responsibilities of a fashion PR assistant?

    Fashion public relations assistants are important cogs in the PR machine. Alongside getting involved with media campaigns and events, they support senior employees with general administrative duties.

    Every day looks different, but some of the core responsibilities include:

    • Creating newsletters and press releases
    • Co-ordinating social media activity
    • Building and updating media lists and databases
    • Organising events and contacting influencers
    • Responding to negative press positively and efficiently

    What skills do you need for fashion PR?

    Public relations is a fast-moving and high-pressure industry. Consequently, successful candidates must be able to think on their feet and provide innovative solutions to complex problems. Some of the key skills employers search for include:

    • Creativity
    • Excellent communication skills
    • Analytical thinking
    • Willingness to learn
    • Confident in meeting tight deadlines

    What is the difference between marketing and PR?

    While many people think PR and marketing are the same, there are a few key differences. PR is centred around how the outside world sees a company – PR professionals generate a positive image of the brand through press releases, media campaigns, and social media. On the other hand, marketing is more about driving sales and customer engagement.

    What is the salary of a fashion PR assistant?

    It’s impossible to say for certain how much fashion PR assistants earn because it depends on multiple factors, such as experience, hours, and location. Nevertheless, entry-level positions usually start from £20,000 per year. Of course, this rises the higher you climb on the career ladder.

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    Stand out with a fantastic fashion public relations assistant CV

    This fashion PR assistant CV sample is only a single example of the many that are available to use. Please note that there is also a CV builder on this site, which provides much additional advice for job seekers.

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