Fashion Public Relations Assistant CV Example
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Professional SummaryI am a qualified public relations assistant with a good working understanding of the fashion industry. I am used to working in a fast moving sector and have a great deal of professional knowledge in what it takes to build a brand in the UK market. I have extensive experience with mounting PR campaigns and of liaising with other marketing executives to coordinate efforts. When dealing with press enquiries, particularly with negative stories, I have a fully professional approach which helps to present the brands I represent in the best possible light. I have a long-standing passion for the fashion industry and I am keen consumer of the fashion press. I am used to PR work in many areas, including written journalism, TV and new media.
Core QualificationsFoundation Award in Public Relations from the Chartered Institute of Public Relations | 2008-09
- Diploma from the Public Relations Consultants Association
- Foundation course in journalism
- Mobile Marketing Unit Award from the CAM Foundation
Academic QualificationsAS levels: Media Studies (B), Maths (C),English (C) and History (D)8 GCSEs at grades A to C
- Great creativity and the ability to see things in a new and positive way.
- Superb inter-communication skills when dealing with designers and media enquiries from around the globe.
- Great organisational skills with the ability to stick to deadlines and meet all marketing expectations.
Work ExperiencePR Assistant | Leeds -May 2012to present
- Responsible for initiating marketing campaigns for a variety of consumer brands including pay-per-click marketing and media awareness campaigns.
- Developed new strategies for reinventing older brands and making them appeal to younger and more fashion-conscious consumers.
- Writing press releases and dealing with press and TV enquiries that they generated.
- Assisting the Marketing Director with all written work surrounding brand personalities.
- Arranged exhibition displays at three major industry conferences in Europe.
- Developed leaflets and brochures for fashion items in the product range.