A perfect marketing manager CV looks completely professional. The simple but attractive design makes it easy for recruiters to skim read it. Clear sections highlight professional achievements, experience, and skills, using industry-specific language such as ‘branding initiatives’, ‘trend tracking’, and ‘market intelligence’.

Unsure where to start? Take a look at our marketing manager CV example for inspiration and read through all of our top tips to make sure your CV hits the recruiter’s brief. Then use our CV builder to tailor your CV to the role of marketing manager.


    Marketing Manager CV Sample

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    Marketing manager CV template

    5 tips for your marketing manager CV

    Find out how to create the best marketing manager CV with these simple and effective CV writing tips.

    • Use a suitable format

      While a skill-based CV might suffice for entry-level candidates, the best CV format for marketing manager roles is reverse-chronological. It allows you to shine a light on your experience with specific marketing manager responsibilities from previous roles – starting with your most recent.

    • Fulfil the design brief

      Visuals are vital in marketing. So, when you’re marketing yourself, you’ll want your CV to look the part. Use clear headings, bullet-point lists and a touch of colour to balance readability with style. Using a marketing manager CV template is a quick and effective way to give yourself the right layout and design as a head-start.

    • Write in plain English

      In marketing, you always want to connect with your target audience. For your UK marketing manager CV, that’s the recruiter. Speak their language with plain English rather than complicated jargon. If you need to use acronyms like ROI or PPC, make sure you include the full version before shortening – such as return on investment (ROI).

    • Check for keywords

      Most marketing managers will know the importance of keyword research. But did you know that it can help your CV too? Look through the marketing manager job description for any specific terms they use, such as market trends, digital strategy, or marketing budgets – then be sure to include them in your CV. Not only will it tick boxes for recruiters, but it could also help you pass an ATS scan.

    • Crunch the numbers

      As demonstrated by our UK marketing manager CV sample, numbers can really bring your achievements to life. Whether it’s the size of team you’ve managed or the budget you’ve controlled, specific figures can quantify your experience to show recruiters what you’re capable of.

    Top Marketing manager CV skills

    There are a wide range of skills required for marketing manager roles. To give you a better idea, take a look at the lists below…

    Must-have marketing manager skills

    • Budget management
    • Campaign management
    • Strategy development
    • Trend analysis
    • USP development
    • Audience profiling

    Transferable skills that recruiters love

    • Leadership skills
    • Creativity and innovation
    • Problem solving
    • Communication and networking
    • Time management
    • Recruitment

    Marketing manager CV personal statement

    The professional summary or personal statement is the first section recruiters read on any marketing manager CV. It should be concise enough for them to read in full – around 2-4 sentences – with enough USPs to make them want to read on.

    Include your years of experience, any specialisms or specific sectors, and some personal qualities that set you apart. There’s no need to talk about what you’re looking for in a job – remember, recruiters are the target audience in this case.

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    Marketing manager CV frequently asked questions

    What are the three key responsibilities of a marketing manager?

    Three key responsibilities of a marketing manager are:

    • Managing the company’s marketing budget.
    • Liaising with the sales department to maximise revenue.
    • Producing marketing materials – or managing the team who does this.

    What does a marketing manager do?

    Additional duties of marketing managers will vary from role to role. Here are some examples:

    • Managing the company’s social media presence, including working with influencers to boost the brand.
    • Developing email marketing programs to retain customers.
    • Building an online presence.
    • Identifying strategic marketing partners to boost the impact of marketing initiatives.
    • Analysing data and adjusting programs as a result.

    What decisions are made by marketing managers?

    Decision-making is high on the list of marketing manager responsibilities. Here are some examples:

    • Target market selection
    • Budget and spending decisions
    • Technology or software investments
    • Pricing strategy
    • Promotions and offers
    • Recruitment

    What do you need to be a marketing manager?

    The requirements to become a marketing manager can vary. Experience is the most important factor, with most recruiters looking for at least 5 years. However, some marketing manager job descriptions will list degree education as a must-have too.

    How to become a marketing manager?

    To become a marketing manager, some candidates go down the education route with a degree in marketing (like our marketing manager CV example) or a related subject like English. Others work their way up through junior roles like marketing assistant or account executive. It’s worth noting that even the best educated applicants will still need to gain industry experience before applying for the role of marketing manager.

    How much does a marketing manager make?

    The average marketing manager salary (UK) is around £35,000 to £45,000, depending on experience. However, marketing manager pay can also vary depending on the size of your team, budget, and the company you work for.

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    Related CVs Marketing, Advertising, and Communication CV Examples

    Marketing manager CV writing made easy

    A lot goes into creating a great CV. Thankfully, myPerfectCV provides everything you need online – marketing manager CV examples, UK templates, and a CV builder that does the hard work for you. Search by job title then select impressive content based on marketing manager responsibilities, skills, and more.

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