There are many topics that a CV must cover. Some of the most pertinent include your experience, your educational background, and your unique set of skills. However, listing career objectives is an additional means of attracting attention to what you have to offer.

Many recruiters are now searching for these attributes to separate a generic candidate from one who will eventually land a lucrative employment position. The CV sample with career objectives found below is intended to highlight some of the primary points that need to be covered and how the document should be formatted.

On top of implementing the below advice, we suggest reading through our CV examples for more content and design inspiration. Each custom-made document demonstrates what details you should include and how to present them in the best possible light.

Ready to wow the hiring manager? Keep reading as we examine this topic in a bit more detail:


    Sample marketing director CV


    Anna McDonald

    195 Crown Street

    London W12 4WB


    Professional summary

    Proactive Marketing Director proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships and promotion strategies.

    Work history

    August 2021 – Current

    Flyme International – London

    Tourism Sales and Marketing Director

    • Worked with customers to devise project scopes and managed ongoing milestones.
    • Created and implemented traditional marketing campaigns.
    • Directed ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
    • Reviewed and reported on marketing success, including KPIs and ROI on campaigns.

    January 2014 – February 2019

    High Tide Cruises – London

    Sales and Marketing Associate

    • Trained, mentored and supported junior sales and marketing staff.
    • Brainstormed ideas and concepts for creative marketing campaigns.
    • Worked collaboratively with colleagues and agencies to deliver fully integrated cross‐channel marketing campaigns and activities.
    • Created marketing materials for online and offline marketing platforms.


    • Project oversight
    • Campaign management
    • Product lifecycle management
    • Strong time management
    • Marketing plan development
    • Natural leader
    • Market research
    • Business case development





    University of Stirling London

    Sustainable Events Management BA (Hons.)

    Marketing director CV template

    It’s natural to feel a little nervous when writing a marketing director CV. After all, there’s a lot riding on its success! However, you can simplify the process by using the right resources, including our drag-and-drop online builder and pre-made CV templates. Who said writing CV writing had to be complicated?

    What is the best format for your marketing director CV?

    The biggest mistake people make when CV writing is solely focusing on the content, but it’s only one piece of the puzzle. Alongside covering your experience, skills, and qualifications, you must present your information in an easy-to-follow structure. Instead of scratching your head and worrying about design, we advise choosing between the most popular CV formats.

    There are two widely accepted blueprints in the UK – the reverse-chronological CV and the skills-based CV. The former is pretty self-explanatory. It outlines your employment background starting from your current or most recent role. The latter highlights transferable skills, such as “communication”, “creativity”, and “leadership”.

    So, which is best for a marketing director? Without a doubt, the reverse-chronological CV. The position is pretty much the last rung on the ladder and what every ambitious marketeer aspires to. As such, employers demand tangible experience in a similar role and industry. You won’t stand a chance with a skills-based CV – it’s only really appropriate for school leavers or people with a sparse work history.

    What else can make or break a job application? Here are some extra tips to keep in mind:

    • Your CV should be one to two pages long maximum
    • Choose a legible font like Arial, Times New Roman, or Calibri
    • Use headings, sections, and bullet points to break up text
    • Avoid images and be careful with colours – they distract from the message
    • Send your CV as a Word or PDF file unless asked otherwise

    How to write a CV for a marketing director

    Learning how to write a CV for an electrical maintenance engineer doesn’t have to be stressful. Instead, the following guidance breaks it down into digestible chunks, starting with your personal statement, moving through your experience, skills, and qualifications. Let’s explore:

    How to add education to your track worker CV

    Education is the foundation for experience and gives your application a little oomph when the competition is tight. You can talk about school, college, and university courses, professional training, and memberships to governing organisations. Basically, underscore anything that proves you have the brains to back up your skills and expertise!

    There are a few things to remember when filling in this section. Firstly, you don’t have to include bad grades or incomplete courses. You’re not obligated to provide this information unless specifically asked by the employer. Next, you don’t have much space to play with, so leave out older, less relevant qualifications like GCSEs. You should only go into more detail if you haven’t continued your studies.

    What does it take to become a track worker? Most applicants complete a related subject at college, such as a Level 2 Certificate in Mechanical Engineering or Level 2 Diploma in Maintenance Engineering Technology. Otherwise, search for apprenticeships and learn on the job. Browse the Network Rail and Transport for London websites for the latest opportunities.

    When summarising your education, include:

    • Name of school, college, university, or other awarding body
    • Study start and end dates
    • Subject title
    • Qualification level – e.g. GCSE or Level 2 Certificate
    • Qualification result

    Example of education for a track worker CV

    City & Guilds, London | October 2022 – July 2023

    • Level 2 Certificate in Mechanical Engineering
    • Rail Maintenance and Safety Course

    Any College | September 2020 – July 2022

    Level 3 Diploma in Engineering

    Any High School | September 2018 – July 2020

    4 A levels: Maths (B), History (C), Science (C), and Technology (B)

    Adding contact details to your marketing director CV

    You’d be surprised how many people forget to add their most up-to-date contact information at the top of their CV. However, skipping over this crucial step has disastrous consequences. Not only does it show poor attention to detail, but hiring managers rarely waste their time tracking down nameless candidates. We suggest highlighting the following in a slightly larger and bolder font for maximum readability:

    • Your Name
    • Your Address
    • Your Phone Number
    • Your Email

    Example of contact section for a marketing director CV

    Alice Hayes,

    29 Bramble Road,


    Cambridge, CA29 2LA,


    Start your marketing director CV with a personal statement

    Want to make an outstanding first impression? Pour your energy into a persuasive personal statement. This introductory paragraph summarises who you are, your most impressive workplace achievements, and the skills that make you the best person for the job. While there’s a lot to squeeze in, you must be selective – you only have around four sentences to cover the most essential points.

    Here’s a simple format to use if you get stuck. Sentence one runs through your years of experience and career focus. Sentence two explains what you can achieve, backed up by a showstopping statistic. Finally, sentences three and four underline your unique skills and areas of expertise. For instance, you might have B2B experience or knowledge of international markets.

    The statistic is especially significant because it proves you can walk your talk. You could mention how much revenue your campaigns generated, how many people you managed, or the amount of media coverage you received. Whatever the figure, being as specific as possible is the secret to success!

    What else do you need to know? Here are some extra pointers:

    • Stick to the word count – 50 to 100 words is plenty
    • Keep the tone professional – avoid jokes and informalities
    • Only include the most relevant details
    • Use the job advertisement to inform your writing
    • Don’t tell the employer what you want – save your career ambitions for the cover letter

    Example of personal statement for a marketing director CV

    A knowledgeable marketing director with nearly five years of experience within the tourism sector. Confidently managed a multi-talented team of 50+ professionals and oversaw five award-winning creative campaigns for nationally renowned travel agents. Approaches challenges with a proactive mindset to achieve success within the sector. Adopts a forward-thinking mentality to stay ahead of competitors.


    A passionate marketing director with over seven years of experience in the technology sector. Developed and executed over 50 marketing campaigns that generated £2,500,000 in profits. Enjoys encountering new challenges and enhancing personal knowledge. Confident in facilitating channel and customer growth strategies for key accounts and nationwide retail stores.

    How to present your work history on a marketing director CV

    Arguably, the work history section is the most crucial for marketing directors because employers want proof you can hit the ground running. It’s a fantastic opportunity to underscore your most valuable strengths, accomplishments, and skills. You can also hammer home your brand loyalty by noting how long you typically stay with a company. We suggest spending several hours here, fleshing out the most important details.

    Start from your current or latest role and note three to six responsibilities for each – more for relevant positions that reflect the job advertisement. List the following information:

    • Job title
    • Employment start and end dates
    • Company name
    • Company location
    • List of duties
    • Workplace achievements

    How do you make your work experience stand out from the competition? Like the personal statement, we advise including plenty of facts and figures to reassure the hiring manager of your capabilities. Otherwise, they don’t have any evidence of what you can achieve. Let’s say you “oversaw digital marketing and advertising” – can you expand on this? Perhaps, you created an online campaign that “gained over 100,000 Instagram followers” or “generated £250,000 in revenue”.

    Next, make your content as engaging as possible – nobody wants to hire a boring marketing director who can’t captivate their audience! Use positive adjectives and powerful action verbs to uplift the tone. For example, you might be “influential”, “cutting-edge”, and “enthusiastic”. Action verbs are far more compelling than “responsible for”. Some of our favourites include “headed”, “pioneered”, and “motivated”.

    The final step is to scan your work for repetition. If you’ve mentioned “implementing company branding” underneath one position, discuss “maintaining stringent budgetary requirements” in another. Covering diverse duties shows the employer the scope of your talents.

    Example of work experience for a marketing director CV

    Tourism Sales and Marketing Director | Flyme International, Cambridge | August 2019 – Present

    Important duties include:

    • Translating business strategies into impactful campaigns.
    • Mentoring the marketing department so every individual reaches their full potential.
    • Reviewing and reporting on marketing success, including KPIs and ROI on campaigns.
    • Company branding.
    • Digital marketing and advertising.
    • Booking travel packages for business professionals.

    Assistant Leisure Coordinator | High Tide Cruises, London | January 2015 – April 2019

    Specialities involved:

    • Scheduled and supervised cruises to the Mediterranean Sea.
    • Booked and confirmed reservations.
    • Maintained stringent budgetary requirements on a monthly basis.

    Sales and Marketing Associate | Hospitality Company, Essex | June 2010 – November 2014

    Core competencies consisted of:

    • Hit outbound call targets.
    • Presented travel packages to individuals and groups.
    • Handled customer enquiries.

    Skills worth having on your marketing director CV

    If you’re up against equally experienced and qualified candidates, your CV skills section might give you a competitive edge. It’s a chance to reveal a little more of your personality and recap all the amazing talents that make you the best fit. We suggest noting up to 12 skills in total, split equally between hard skills and soft skills.

    What’s the difference? Hard skills are technical and learnt on the job or via education, such as “managing in-house PPC”, “creating marketing performance reports”, and “coordinating media contacts”. On the flip side, soft skills are transferable and character-based – think “detail-oriented”, “results-driven”, and “organised”.

    While it’s tempting to pack your CV with job-specific hard skills, don’t forget to shout about your amazing quirks and qualities. Hiring managers always prioritise positive candidates who can motivate their teams, so they want to know more about you as a person. Stuck for ideas? Read through the following lists:

    Essential skills for a marketing director

    • Confident in managing a large team of marketing professionals
    • Knowledge of all marketing channels
    • Creative, proactive and forward-thinking
    • Comfortable with analytics and report writing
    • Highly organised and able to work under pressure

    Desirable aptitudes to set you apart

    • Full driving licence and valid passport
    • Background in the relevant industry
    • Understanding of the best marketing practices
    • Capable of delivering team training
    • Excellent collaborating skills

    Outlining education on a marketing director CV

    Education underpins experience and proves you have the fundamental tools to surpass expectations. You can talk about school, college, and university courses, extracurricular training, and memberships to governing bodies. Not every job requires qualifications, but you’ll need several to become a marketing director.

    Our top advice? Firstly, you don’t need to list all your credentials. If you have an undergraduate or postgraduate degree, there’s no point outlining your GCSEs. Hiring managers only want to see the most relevant information. Next, don’t include bad grades – they won’t impress anyone!

    What does it take to become a marketing director? Most candidates complete a marketing-related degree, such as “Advertising, Public Relations, and Branding”, “Business Management (Marketing), or “Marketing with Digital Communications”. Even better, consider a postgraduate degree to cement your knowledge. Otherwise, you could search for degree apprenticeships where you blend studying with on-the-job training.

    When outlining your education, cover the following:

    • Name of school, college, university, or other awarding body
    • Study start and end dates
    • Subject title
    • Qualification level – e.g. undergraduate degree or GCSE
    • Qualification result

    Example of education for a marketing director CV

    Active membership within The Tourism Society since July 2023

    University of Stirling, London | September 2019 – July 2023

    Sustainable Events Management BA (Hons.): Upper second-class honours

    City and Guilds | September 2017 – July 2019

    Travel and Tourism (4876) Level 3

    City and Guilds: Travel and Tourism Professional (4976) Level 3

    Clapham High School | September 2012 – July 2017

    10 GCSES at grades A – C

    Dos and don’ts for your marketing director CV


    • DO mention your areas of expertise

      Marketing is a huge umbrella term encompassing countless specialisms and industries. Consequently, it’s a good idea to mention your areas of expertise in your personal statement and cover letter. You might operate within the tourism sector, work with B2B businesses, or have an in-depth understanding of affiliate marketing.

    • DO tailor your CV to the job advertisement

      Think about what the employer wants every step of the way and keep reflecting on the job specification. While you shouldn’t copy the advertisement word for word, it’s a helpful guide that points you in the right direction. Choose some of the key skills and casually drop them into your cover letter and CV.


    • DON’T forget your cover letter

      Speaking of your cover letter, this concise one-page document explains who you are, why you’re interested in the position, and what skills make you the perfect candidate. What’s more, it’s a fantastic place to include additional information that doesn’t always fit into a CV, such as your notice period and career ambitions.

    • DON’T send your CV without spell-checking

      Marketing directors can’t make sloppy mistakes, so run your application through a spell-checker before sending it across. On top of this, ask friends, family, and trusted colleagues for feedback – fresh eyes are better at picking out repetitiveness and awkward phrasing.


    Your marketing director CV questions answered

    What is the role of a marketing director?

    If you’ve reached the glittering heights of director, you now take a more supervisory role. Alongside managing a multi-talented team, you oversee all marketing campaigns and ensure they align with overall business strategies. Daily responsibilities often include:

    • Planning and launching exciting campaigns
    • Managing budgets and allocating resources
    • Working with other departments to support growth efforts
    • Monitoring performance and submitting reports
    • Mentoring and inspiring junior team members

    What are the top soft skills for marketing?

    Hiring managers love hearing about your soft skills because they’re much harder to learn. This isn’t the time to be shy – you must centre your most sought-after qualities to stand a chance against the other applicants. Employers search for the following soft skills:

    • Communication
    • Leadership
    • Creativity
    • Adaptability
    • Data analysis

    What are the hard skills for a marketing director?

    As for technical skills, you’ll need a comprehensive understanding of multiple marketing channels and reporting tools. It doesn’t matter how amazing your attitude is if you don’t understand the basics of the job. You might be asked to demonstrate proficiency in:

    • Search engine optimization (SEO) strategy
    • Social media marketing
    • Google Analytics and other reporting tools
    • Pay-per-click advertising (PPC)
    • Competitive research and analysis

    How much do marketing directors earn?

    It’s impossible to say how much marketing directors earn because it depends on multiple factors, including location and experience. However, you can expect fair compensation for any director position. The average salary in the UK is around £100,000, which can go up to £150,000 or more.

    Secure your dream job with a marketing director CV

    This CV sample with career objectives has highlighted the best approach to take. Clearly listing your skills and experience is an excellent way to grab a recruiter’s attention.

    Note that there are countless additional CV examples and CV templates throughout this site. We encourage you to browse through our other pages to uncover even more excellent suggestions – to produce the best marketing director CV you can!


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