No matter how unique your product or service is, it will never be a success if it doesn’t sell. That’s where sales executives come in. These high-level professionals are responsible for marketing a product directly to potential customers to drive sales and boost revenue.

If you need help writing your sales executive CV, that’s where we come in. At myPerfectCV, you’ll find top tips, a professional sales executive CV sample doc, and our easy-to-use builder. We make it quick and easy to perfect your application today!


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    Example CV for a skilled sales executive

    Explore our UK sales executive CV examples

    Write a professional personal statement for your sales executive CV

    Your personal statement is a short paragraph that sits at the top of your CV, immediately under your contact details. Also known as a personal summary, this section should be 2-3 lines long and outline your current employment situation, your short-term career goals, and your key professional traits.

    As a sales executive, you probably know how to make a quick sell. Like the start of a good sales pitch, your personal statement needs to hook in your recruiter and make them want to find out more by reading the rest of your CV.

    Sell your skills with an impressive sales executive CV

    As a sales executive, you’re no stranger to selling products. Now, it’s time to sell yourself – follow our top tips for a professional CV that ticks every box.

    • Mention the metrics

      KPIs drive sales roles, so to show you’re up to the challenge, make sure to mention key metrics from your previous positions. If you made a record number of sales in one week or boosted company revenue by 15%, include these impressive stats in the work experience section of your CV.

    • Use keywords from the sales executive job description

      Sales executives can work in almost any industry and vertical. While lots of roles won’t ask for sector-specific experience, it’s still important to target your CV to each new role. The best way to do so is by including keywords and phrases from the job description, whether it’s a type of CRM software, a particular skill, or a personality trait.

    • Use a logical structure

      Whether you’re making a sales pitch or writing your CV, it’s crucial to stick to a logical structure. We recommend following a sales executive CV template for a clear, well-structured application that will catch your recruiter’s eye. Make sure to choose a template that will work well for a sales executive CV in word format as well as a PDF.

    • Be accurate

      When talking to potential customers, sales executives need to get the facts right – especially when discussing the specifications of a product or service. Start on the right foot by making sure all of the information on your CV is accurate. A rogue typo or wrong date could seriously undermine your application.

    • Show off your personality

      Because their job revolves around communication, sales executives need to have strong interpersonal skills. Show your recruiter you’re up to the task by showing off your personality in your sales executive CV summary – a short paragraph at the top of your application. Positive language such as ‘influential’, ‘inspiring’, and ‘confident’ will all suggest you have the right qualities for the role.

    What skills should you include in your sales executive CV?

    Sales executives need strong business acumen and impeccable people skills. Discover the essential skills for sales executives below.

    Essential skills for your sales executive CV

    • Communication
    • Business strategy
    • CRM
    • Customer service
    • Leadership
    • Presentation

    Additional skills that will help you stand out

    • Budgeting
    • Marketing
    • Knowledge of a second language
    • Negotiation
    • Sales software

    FAQs about your sales executive CV

    What is the role of a sales executive?

    The role of sales executive is a high-level position that sits within a company’s sales department. They are responsible for implementing the company’s sales process, which usually includes generating leads, pitching products and services, and maintaining good customer relationships. Some executives may also supervise junior employees and report to the company’s C-suite to create an effective sales strategy.

    What are the duties of a sales executive?

    The majority of the sales executive duties and responsibilities revolve around communication with clients. On a day-to-day basis, most sales professionals will spend their time reaching out to leads on LinkedIn, calling prospective clients, and arranging meetings with customers.

    How do I write a CV for a sales executive?

    To write an effective sales executive CV, you’ll need to include the following sections:

    • A personal summary that acts as your sales executive CV profile. Here, you should include a few lines that sum up your current situation and key qualities.
    • A work experience section that outlines your achievements and responsibilities in previous sales roles.
    • A skills section, where you should list your top 8 hard and soft skills (for example, communication or lead generation).
    • An education section that covers your professional and academic qualifications. Write this in reverse-chronological order.

    What are the skills required for a sales executive?

    Sales executives need to have strong communication skills and a good head for business. You’ll need to be excellent at talking to potential clients, both in-person and over the phone and by email. You should also be confident in a leadership position, as you may have to instruct and advise more junior employees.

    How much can you earn as a sales executive in the UK?

    According to, the average sales executive in the UK earns £31,902 a year. Some executives will earn closer to £27,826 at the lower end of the scale, while others could earn around £40,000 a year.

    Build your sales executive CV today with myPerfectCV

    Don’t sell yourself short. To take the next step in your sales executive career, you’ll need a professional CV. At myPerfectCV, you’ll find a sales executive CV example, top recruiter tips, and our innovative CV builder. Build your sales executive CV, then download it ready for recruiters today.


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