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Store managers, also known as retail managers, are responsible for the day-to-day running of a shop or department. No matter which products sit on their shelves, store managers aim to make shops as efficient as possible – all while providing an excellent experience for their daily customers.

If you’re writing your professional store manager CV, you’re in the right place. At myPerfectCV, you’ll discover tips from UK recruiters, our top-rated store manager CV sample, and our trusted CV builder. We’ve got everything you need to polish your application today, whether you’re looking for your first managerial role or have years of experience under your belt.


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    Plan the perfect CV with our top tips for store managers

    You know how to manage stores that sell – so transfer those skills to your CV. Your application needs to sell your skills, education, and experience to show recruiters you’re the right candidate for the job.

    • Include key metrics from previous stores

      When writing your work experience section, it can be tempting to list your responsibilities – but doing so won’t help you stand out from the crowd. Instead, include key metrics and achievements from your previous roles, whether you boosted store revenue by 15% in a year or won a record number of repeat customers.

    • Choose a clear structure

      Like a good store, your CV should be easy to navigate – so make sure to use a store manager CV format with a clear structure. Subheadings, bullet points, and columns will help to signpost your information and make it much simpler for your recruiter to follow.

    • Use keywords from the store manager job description

      Today, many recruiters use application tracking software (ATS) to scan CVs. If your application doesn’t seem relevant to the role, you could be out of the door before you’ve even opened it – so always include keywords and phrases from the store manager job description.

    • Demonstrate your interpersonal skills

      Being a store manager isn’t just about recording sales figures and analysing trends. One of the most critical aspects of the role is motivating your team, interviewing employees, and talking to customers. That means it’s crucial to have the right interpersonal skills, so remember to mention these when writing your skills section.

    • Show your commercial awareness

      Store managers can work in shops that sell everything from furniture to fashion, so it’s essential to show you have the necessary commercial skills to research a new vertical – especially if you haven’t got specific experience. Skills such as market research and business strategy will demonstrate your ability to hit the ground running in a new role.

    What skills should you include in your store manager CV?

    Discover top-rated store manager skills and qualities, from management to market research.

    Essential store manager CV skills

    • Customer service
    • Leadership
    • Market research
    • Inventory management
    • Budgeting
    • Recruitment

    Bonus skills that will set you apart

    • Visual merchandising
    • Sales and marketing
    • Supply chain management
    • Negotiation
    • Coaching
    • Business strategy

    Sell your skills with a snappy personal statement for your store manager CV

    The personal statement, or personal summary, is a short paragraph that sits at the top of your CV. This section needs to act as your store manager CV profile in just a few short lines – outlining your current employment, key skills, and immediate career objectives.

    Like a bold window display, your personal statement should be eye-catching. Use positive language to describe your work ethic and character, include your most compelling achievements, and make sure to focus on the impact you’ve had in previous roles. It should grab your recruiter’s attention and make them want to find out more.

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    Key questions about your store manager CV

    What is the role of a store manager?

    A store manager acts as the figurehead of a particular shop. These high-level professionals are responsible for overseeing the store performance and will usually spend their time liaising with employees, applicants, customers, and suppliers.

    What are the responsibilities of a retail store manager?

    On a day-to-day basis, the retail store manager role and responsibility revolve around boosting the store’s efficiency. That involves recording sales figures and customer loyalty data, supervising employees such as shop assistants, assisting customers on the shop floor, and ensure that company standards are met. Store managers are also responsible for identifying potential avenues for growth, analysing the business strategy, carrying out market research, and promoting the business to the local community.

    What are the skills of a store manager?

    A store manager needs to have a unique combination of hard and soft skills, ranging from excellent customer service to impeccable record keeping. They also need to be outstanding leaders capable of motivating a team of employees, even during stressful shifts and busy sales periods. Commercial skills such as market research, marketing, and forging business relationships are also crucial.

    What qualifications do you need to be a store manager?

    To become a store manager, you won’t necessarily need a university degree – just the right experience and skills. Some store managers will have relevant qualifications such as a certificate in retail management, though the majority of companies probably won’t expect you to have a professional qualification.

    How much can you earn as a store manager in the UK?

    The salary of a store manager can vary hugely depending on the size of the store in which they work. Managers near the start of their career could earn between £20,000 and £30,000 a year, while those with more experience could earn £35,000 to £60,000, primarily if they work for a big chain or supermarket.

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    Open doors with a professional store manager CV

    To take the next step in your store manager career, you’ll need an impressive CV. At myPerfectCV, we make it quick and easy to create your application. Find your ideal retail store manager CV template, then use our trusted builder to create a store manager CV PDF. Get recruiter-ready today!

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