If you’re writing your professional store manager CV, you’re in the right place. At myPerfectCV, you’ll discover tips from UK recruiters, our top-rated store manager CV sample, and our trusted CV builder. We’ve got everything you need to polish your application today, whether you’re looking for your first managerial role or have years of experience under your belt.

So, what’s the best way to create a CV that stands out? Using CV examples as a starting point can be a great way to begin. These offer you the perfect stepping stone to write a store manager’s CV that will show all of your important content and experience.

Are you ready to begin writing your CV for a store manager?

Follow us as we explore the following sections:


    Sample store manager CV

    Store manager CV Sample

    Mary James

    4 Covington Close
    London WC24TF

    Professional summary

    Customer-oriented Store Manager offering over 5+ years of experience in retail operations, sales and service team leadership and profitability strategies. Organised and adept at prioritising daily tasks and following through to achieve performance and productivity goals.

    Work history

    February 2023 – Current
    Aspire – London
    Store Manager

    • Understood what drives overall business success and prioritised and delivered quality results.
    • Optimised store performance through continuous evaluation of existing processes and identifying improvement opportunities.
    • Upheld a positive and proactive approach to challenges, using initiative and demonstrating commitment and flexibility.
    • Solicited customer feedback to understand customer needs and constantly improve product offerings.

    January 2020 – January 2023
    Beauties – London
    Assistant Store Manager

    • Improved store ability to meet and exceed customer expectations, through careful trend and stock monitoring.
    • Stocked and restocked inventory upon delivery receipt, maintaining accurate supply records.
    • Oversaw daily store cleaning and general store maintenance to keep high company standards.
    • Optimised store performance through continuous evaluation of existing processes and identifying improvement opportunities.


    Time management
    Retail sales
    Hiring and training
    Employee training
    Shift checklists
    Customer service
    Retail inventory management
    Outstanding communication skills
    Merchandise planning
    Store management


    London University
    Bachelor of Business Administration

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    Store manager CV template

    Writing a CV for a store manager doesn’t have to feel like a challenge. With the proper resources and assistance, you’ll find the process to be simple and fast. Take a look at our collection of CV templates hand-picked for store manager CVs, to get started in the right direction. Using a premade template with a suitable design and layout can take away one of the hurdles on the way to your next role.

    What is the best format for your store manager CV?

    Like a good store, your CV should be easy to navigate – so make sure to use a store manager CV format with a clear structure. Subheadings, bullet points, and columns will help to signpost your information and make it much simpler for your recruiter to follow.

    When choosing the best format for a store manager, there are two top choices that stand out. The first is a reverse-chronological CV. This is a format that uses your work history to show how you are an experienced manager. It begins with your current or most recent role, then works backwards through time defining all of your important experience.

    The second format you should consider is a skills-based CV. This is a great choice if you are newly graduated or new to the industry. Instead of focusing on your work history, it delves into transferable skills, explaining how this has prepared you for a managerial position.

    So, which of these two formats is the best choice for you? We’d first recommend you choose a reverse-chronological CV, provided you have the experience needed to fill it out. If you are lacking in direct experience as a store manager, you can use a skills-based CV to help fill holes and show that you have the skills required.

    Here are some extra structural tips to help you choose your perfect format:

    • Always send your CV as a Word or PDF file, unless you are directed otherwise.
    • Try to keep it short, sticking to one or two pages max.
    • Break up any large chunks of text with paragraph spaces, headings, and bullet point lists.
    • Use a professional font like Arial, Times New Roman, or Calibri

    Choose your format now

    How to write a CV for a store manager

    Next up, we’re going to explain to you how to write a CV for a store manager. The bulk of your CV should include a few distinct sections of content. All of these should help to show why you are the best choice for the role of store manager.

    To help you create these, we’re going to cover everything you will want to include:

    Adding contact details to your store manager CV

    A common section missed by store manager candidates is their contact details. This might seem like a simple section to add, but you’d be surprised how many people forget it. Missing out a clear section of contact details can lead to missed opportunities – so it’s important to get it right!

    How can you make sure that this section is noticeable? You will need to add it somewhere near the top of your document, preferably in a bold or larger font. It’s all about making sure these details aren’t missed by a hiring manager! Here is a short checklist of what you will need to include in this section:

    • Your full name – no need to add your middle name.
    • Location – make sure you add this, so the employer knows where you’re based.
    • Your phone number – choose a mobile if you have one.
    • Email address – ensure it’s a professional address appropriate for work.

    Example of contact section for a store manager CV

    Edward Wallace
    5 Kendell Street,
    Sheffield, South Yorkshire, S1 5EH

    How to write a personal statement for your store manager CV

    You probably already know how important a strong first impression is. While you might think this happens in an interview – your real first point of contact is in your personal statement. This is a short section that opens your CV, explaining who you are as a candidate and giving some examples to show you are worth considering.

    You’re going to need to do this in only three to four short sentences. It can feel tough to make sure you’re covering everything in such a short wordcount. Thankfully, we have a simple formula for you to follow that will make the process simple.

    In your first sentence, you should explain to the reader who you are. Write a short, snappy sentence that explains who you are, your career focus, and your level of experience. There’s no need to go too in-depth here, as your goal here is to hook the reader, so you can save any overarching career goals for your cover letter.

    In your second sentence, explore a specific example of how you have been effective in the past. You should try to use a real-world example that will grab the reader’s attention. What do we mean by a real-world example? You should add a stat or figure that helps to illustrate some of the great work you have done in the past. Using an exact number helps to add authority to this statement.

    The final two sentences of your CV should be reserved for exploring any special skills or unique talents you possess. It will encourage the reader to look deeper into your CV. In short, just add anything that makes you unique!

    Want some additional tips for your personal statement? Consider the following:

    • Write in the third person for a professional tone.
    • Pick out keywords from the job and insert them into your statement.
    • Always double-check your statement for errors.
    • Use positive adjectives and action verbs to keep the reader engaged throughout.

    Example of personal statement for store manager CV

    Dedicated Store Manager with more than 12 years’ experience in retail management. Well-versed in directing personnel, creating effective merchandising projects and using sales strategies to boost store sales. Organised and effective at encouraging staff cooperation and productivity.


    Experienced store manager with 10 years of experience in retail environments. Led a team of 20 team members in a busy store, leading to a 25% increase in customer satisfaction annually. Specialises in teambuilding, merchandising, and customer relations.

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    How to present your work history on a store manager CV

    The longest part of your CV is likely to be your work experience section. This is often where employers will look before anywhere else, to figure out if you have the required experience to become a store manager. Because of this, it is the section you will need to spend a lot of time on.

    If you’re using the recommended reverse-chronological CV structure we mentioned earlier, then there is a simple formula for you to follow that helps you to outline all your most important work experience. You begin with your current or most recent role, and then work backwards through time. For each position you list, you should include up to six responsibilities.

    When it comes to listing responsibilities, you will need to make sure that they are relevant to the position you are applying for. For example, you should focus on responsibilities listed in the job advertisement. This can be a great way to tick boxes right away and show the hiring manager that you already have experience in all the areas they are searching for.

    Be careful not to repeat yourself. Don’t list the same responsibility more than once, as doing so won’t strengthen your application. As well as this, make sure not to add menial or boring tasks like answering emails or phone calls, as these are common practices and not something that helps you to stand out from other candidates.

    You should also aim to use strong language throughout. Keep a professional but friendly tone. Use positive adjectives to describe you as a candidate, as well as action verbs to replace “responsible for”. For example, say “led” or “conducted” instead of “responsible for a team”.

    Example of work experience for a store manager CV

    Store Manager | M&S | Sheffield, South Yorkshire

    • Completed profit and loss performance reports.
    • Implemented a new ordering process and identified poor work habits to improve process effectiveness.
    • Managed staff of 20 sales associates, 5 team leaders and 3 assistant managers.
    • Hired, trained and evaluated personnel in sales and marketing.
    • Reported to the district manager regarding all shop and staff issues.
    • Scheduled and led weekly shop meetings for all employees.

    FEBRUARY 2020 – OCTOBER 2022
    Assistant Manager | M&S | Sheffield, South Yorkshire

    • Conducted stock inventories once per quarter.
    • Examined merchandise to verify that it was correctly priced and displayed.
    • Instructed staff on appropriately handling difficult and complicated sales.
    • Trained and developed new associates on POS systems and key sales tactics.

    Top skills for your store manager CV

    Another vital section of your CV is your CV skills section. This is where you can show the employer that you have acquired important skills over the years to be effective as a store manager. You should aim to add up to 12 skills in total in this section, split between hard and soft skills.

    So, what do we mean by hard and soft skills? Hard skills are anything you have learned on the job or through education. These might include inventory management, budgeting, or recruitment skills. Soft skills, on the other hand, are more like positive character traits. You can think of these as qualities you’ve picked up that help you to stand out.

    You’ll need to add a balance of these skills so that the hiring manager will know you are an effective member of staff. They will need you to have specific managerial skills, but also positive character traits that allow you to be a great team member to work alongside!

    Discover top-rated store manager skills and qualities, from management to market research below.

    Essential store manager CV skills

    • Customer service
    • Leadership
    • Market research
    • Inventory management
    • Budgeting
    • Recruitment

    Bonus skills that will set you apart

    • Visual merchandising
    • Sales and marketing
    • Supply chain management
    • Negotiation
    • Coaching
    • Business strategy

    Get education right on your store manager CV

    The final part of your CV should be dedicated to your education section. This is where you can show that you have the brains to back up your skills and experience. You’ll find that there aren’t so many strict educational requirements for a store manager, but it’s always a good idea to present your most impressive academic achievements to add colour to your application.

    Add qualifications that are relevant to the role of a store manager. Outline any skills in mathematics, English, or business that you have acquired across the years. Always include the following information when highlighting your qualifications:

    • The name of the school, college, university, or awarding body.
    • Study start and end dates.
    • The subject title.
    • The qualification level (e.g., Bachelor’s degree or A level).
    • Results, if relevant.

    Example of education for a store manager CV

    Sheffield College

    Mathematics, English Language, Business Studies
    A Levels
    A, A, B

    Top dos and don’ts for store manager CV writing

    You know how to manage stores that sell – so transfer those skills to your CV. Your application needs to sell your skills, education, and experience to show recruiters you’re the right candidate for the job.


    • DO include key metrics from previous stores

      When writing your work experience section, it can be tempting to list your responsibilities – but doing so won’t help you stand out from the crowd. Instead, include key metrics and achievements from your previous roles, whether you boosted store revenue by 15% in a year or won a record number of repeat customers.

    • DO remember to use keywords from the store manager job description

      Today, many recruiters use application tracking software (ATS) to scan CVs. If your application doesn’t seem relevant to the role, you could be out of the door before you’ve even opened it – so always include keywords and phrases from the store manager job description.


    • DON’T forget to demonstrate your interpersonal skills

      Being a store manager isn’t just about recording sales figures and analysing trends. One of the most critical aspects of the role is motivating your team, interviewing employees, and talking to customers. That means it’s crucial to have the right interpersonal skills, so remember to mention these when writing your skills section.

    • DON’T forget to show your commercial awareness

      Store managers can work in shops that sell everything from furniture to fashion, so it’s essential to show you have the necessary commercial skills to research a new vertical – especially if you haven’t got specific experience. Skills such as market research and business strategy will demonstrate your ability to hit the ground running in a new role.


    Your store manager CV questions answered

    What is the role of a store manager?

    A store manager acts as the figurehead of a particular shop. These high-level professionals are responsible for overseeing the store performance and will usually spend their time liaising with employees, applicants, customers, and suppliers.

    What are the responsibilities of a retail store manager?

    On a day-to-day basis, the retail store manager role and responsibility revolve around boosting the store’s efficiency. That involves recording sales figures and customer loyalty data, supervising employees such as shop assistants, assisting customers on the shop floor, and ensuring that company standards are met. Store managers are also responsible for identifying potential avenues for growth, analysing the business strategy, carrying out market research, and promoting the business to the local community.

    What are the skills of a store manager?

    A store manager needs to have a unique combination of hard and soft skills, ranging from excellent customer service to impeccable record keeping. They also need to be outstanding leaders capable of motivating a team of employees, even during stressful shifts and busy sales periods. Commercial skills such as market research, marketing, and forging business relationships are also crucial.

    What qualifications do you need to be a store manager?

    To become a store manager, you won’t necessarily need a university degree – just the right experience and skills. Some store managers will have relevant qualifications such as a certificate in retail management, though the majority of companies probably won’t expect you to have a professional qualification.

    How much can you earn as a store manager in the UK?

    The salary of a store manager can vary hugely depending on the size of the store in which they work. Managers near the start of their career could earn between £20,000 and £30,000 a year, while those with more experience could earn £35,000 to £60,000, primarily if they work for a big chain or supermarket.

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    Open doors with a professional store manager CV

    To take the next step in your store manager career, you’ll need an impressive CV. At myPerfectCV, we make it quick and easy to create your application. Let us help you find the perfect CV examples and templates to create a store manager CV that displays the best of you as a person! Get recruiter-ready today!

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