Marketing, Advertising, and Communications CV: Examples, Templates, and Samples for 2025
Find out how to advertise your skills with our marketing, advertising, and communications CV examples. Whether you’re a brand manager or account executive, our CVs will help you stay on point in an ever-changing industry.
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Marketing, advertising, and communications are fast-paced fields that require creativity, strategic thinking, and analytical skills. With the rise of digital marketing and data-driven advertising, opportunities are expanding, but competition is fierce. Employers are looking for candidates who can create compelling campaigns, manage brand messaging and drive engagement. A strong CV is essential to stand out, and our step-by-step guide with sample CVs will help you showcase your skills and land your next opportunity.
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Marketing and advertising CV examples
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Marketing, advertising, and communications CV templates by experience
The marketing, advertising, and communications industry offers a wide range of career opportunities, from entry-level roles to senior management positions. Your level of experience plays a key role in shaping your CV, influencing everything from its tone and structure to the skills and achievements you highlight.
Whether you’re just starting, building on years of experience, or stepping into a leadership role, your CV should effectively showcase your skills and potential. Below, we explore different cv templates – one for beginners, one for mid-career professionals, and one for senior candidates – to help you create your own.
Marketing and advertising CV with no experience
Entering marketing and communications with no previous experience can seem daunting, but a well-structured CV can make a strong impression. Focus on transferable skills such as creativity, communication, problem-solving, and digital literacy. Highlight coursework, internships, volunteer work, or personal projects that demonstrate your understanding of the industry.
Rather than listing unrelated work experience, highlight relevant skills you’ve gained through academic projects, social media management, content creation, or event organisation. For example, if you’ve managed social media for a university club or started a personal blog, highlight how you increased engagement, created compelling content, or analysed audience insights.
In addition, use your personal statement to express your passion for marketing and eagerness to learn. Demonstrating familiarity with industry tools such as Google Analytics, Canva, or email marketing platforms can also give you an edge over other entry-level candidates.
Marketing CV template for mid-career
As a mid-career professional, your CV should emphasise hands-on experience, campaign successes, and key contributions to brand growth. At this stage, your track record is essential, so rather than focusing solely on responsibilities, highlight measurable achievements – such as increasing brand awareness, boosting engagement, or improving conversion rates.
Structure your work experience section to highlight key marketing strategies and tactics you’ve implemented, such as digital marketing campaigns, content marketing, paid advertising, public relations initiatives, or social media strategies. Quantify your achievements whenever possible, such as “Developed an email marketing campaign that increased open rates by 40% and conversions by 20%”.
Mid-level professionals should also highlight career progression, leadership experience, and working with cross-functional teams. If you’ve led projects, trained junior staff, or managed budgets, be sure to highlight these achievements. In addition, listing certifications such as Google Ads, HubSpot Content Marketing, or CIM qualifications can help demonstrate your continued professional growth.
Senior marketing CV template
At a senior level (for example, when you’re writing a marketing director CV), your job application should position you as a leader with a strong strategic vision and a proven ability to drive business success. Recruiters at this level are looking for professionals who can lead teams, execute large-scale campaigns, and align marketing efforts with business objectives.
Your personal statement should emphasise leadership, strategic decision-making, and your ability to deliver measurable business impact. When detailing your work experience, focus on key achievements such as launching successful brand campaigns, driving revenue growth, increasing market share, or improving customer engagement. Use data to back up your claims, such as “I led a rebranding initiative that resulted in a 35% increase in brand awareness and a 25% increase in customer retention”.
Senior-level marketers should also highlight their expertise in stakeholder management, budget oversight and business strategy. If you’ve played a role in corporate communications, investor relations, or crisis management, remember to include these details. In addition, any executive training, keynote speaking engagements or thought leadership contributions (such as published articles or industry panels) will further establish your credibility.
Take a look at our extensive library of CV templates to find inspiration for your own job application.
How to write a strong marketing and advertising CV
Creating a standout marketing, advertising and communications CV is key to securing the job of your dreams. Every section of your CV has a role to play in highlighting your strengths, whether it’s creativity, strategic planning, or data-driven insights.
In the guide below, we’ll break down the essential sections and key elements to help you create a CV that grabs attention and effectively showcases your expertise.
Provide your contact details
Include your full name, professional email address, phone number, and location at the top of your CV. You can also include links to your LinkedIn profile, online portfolio, or personal website that showcases your work.
Example contact section:
Hannah Taylor
24 Jones Walk
Sheffield S2 2GJ
07912 345678
hannah.taylor@example.com
hannahtaylor.co.uk/portfolio
Write a compelling personal statement
Your personal statement should highlight your key marketing skills, your passion for brand storytelling, and your career goals. Tailor it to the role you’re applying for by highlighting your ability to drive engagement, increase brand awareness or manage campaigns effectively.
Example:
Creative and data-driven marketing professional with 5+ years of experience in digital advertising, content strategy, and social media management. Passionate about crafting compelling brand narratives and optimising campaigns for maximum engagement. Seeking a role with a dynamic agency where I can use my expertise in content marketing and analytics to drive business growth
Describe your work experience
List your work experience in reverse chronological order. Include job titles, company names, dates of employment, and a bulleted list of your key responsibilities and achievements. Wherever possible, use metrics to demonstrate impact.
Example 1:
Digital Marketing Manager, Nice Media Agency
June 2021 – Current
- Developed and executed multi-channel marketing campaigns, increasing brand engagement by 35%.
- Managed a £200K annual digital ad budget, optimising PPC and social media ads for ROI.
- Led a team of four marketers, overseeing content creation, SEO strategy, and email marketing.
- Conducted A/B testing on landing pages, improving conversion rates by 20%.
OR
Example 2:
Social Media Strategist, ABC Creative
March 2019 – May 2021
- Grew Instagram and LinkedIn engagement by 50% through content optimisation and paid ads.
- Designed and executed influencer marketing campaigns, boosting brand reach by 80K+ followers.
- Analysed campaign performance and presented insights to stakeholders, influencing strategy.
Highlight your key marketing skills
Marketing, advertising, and communications roles require a unique blend of creativity, analytical thinking, and strategic execution. These roles demand professionals who can craft compelling messages, understand audience behaviour, and measure the effectiveness of their campaigns. A well-rounded skill set allows you to adapt to different marketing channels, optimise campaigns for better engagement, and drive measurable business results.
When listing your skills, tailor them to the specific role and industry you’re applying for. For example, a digital marketing specialist might emphasise SEO and PPC expertise, while a communications professional might highlight public relations and media relations.
Examples of skills for marketing, advertising, and communications:
- SEO & SEM: Keyword research, content optimisation, and paid search advertising using tools like Google Ads and Ahrefs.
- Social media management: Managing brand presence on platforms like LinkedIn, Instagram, and TikTok, including organic and paid strategies.
- Email marketing & automation: Creating targeted email campaigns using platforms like Mailchimp, HubSpot, or Marketo.
- Data analysis & performance metrics: Using Google Analytics, Tableau, or Excel to track campaign success and make data-driven decisions.
- Content creation & copywriting: Crafting engaging blog posts, ad copy, and website content that resonates with target audiences.
- Graphic design & video editing: Using tools such as Canva, Adobe Photoshop, or Final Cut Pro to enhance visual storytelling.
- CRM & marketing automation: Managing customer relationships and automated workflows with Salesforce, HubSpot, or Pardot.
Showcase your education and certifications
Training and certifications can significantly enhance your credibility and demonstrate your expertise in key industry areas. While many employers value hands-on experience, formal education and specialised training in marketing, digital strategy, or communications can give you a competitive edge.
When listing your education, include degrees, diplomas, or coursework relevant to the role. If you’ve earned additional certifications, such as Google Ads Certification or HubSpot Inbound Marketing, be sure to highlight them.
If you’re an entry-level candidate, focus on your most relevant coursework, projects, or internships. This allows you to showcase your knowledge and real-world experience. For mid-career and senior professionals, highlight advanced certifications and training that demonstrate your expertise in specific areas of marketing, advertising, or PR.
Example 1:
EDUCATION
Bachelor of Arts: Marketing (2024)
University of Manchester
- Relevant coursework: Digital Marketing, Consumer Behavior, Branding Strategy, Market Research
CERTIFICATIONS
- Google Analytics Certification – Google Skillshop, Completed 2024
- HubSpot Content Marketing Certification – HubSpot Academy, Completed 2023
OR
Example 2:
EDUCATION
Master of Business Administration (MBA): Marketing (2017)
London Business School
CERTIFICATIONS
- Google Ads Certification – Google Skillshop, 2022
- Advanced Social Media Strategy – Hootsuite Academy, Completed 2021
- Chartered Institute of Marketing (CIM) Diploma – CIM UK, Completed 2019
Include additional information for your marketing CV
The additional information section gives you the opportunity to highlight additional qualifications, professional memberships, languages, or achievements that can strengthen your application. This is where you can set yourself apart from other candidates by demonstrating unique skills or experience.
Example:
Professional Memberships:
- Member of the Chartered Institute of Marketing (CIM)
- Active participant in the Public Relations and Communications Association (PRCA)
Achievements & Awards:
- Led a paid social media campaign that increased engagement by 75% and drove 30% more conversions in six months.
- Received the “Best Digital Campaign Award” at the 2024 UK Marketing Awards.
- Successfully launched a brand storytelling initiative that resulted in a 20% boost in customer retention.
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