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Marketing, advertising, and communications are fast-paced fields that require creativity, strategic thinking, and analytical skills. With the rise of digital marketing and data-driven advertising, opportunities are expanding, but competition is fierce. Employers are looking for candidates who can create compelling campaigns, manage brand messaging and drive engagement. A strong CV is essential to stand out, and our step-by-step guide with sample CVs will help you showcase your skills and land your next opportunity.
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Marketing, advertising, and communications CV templates by experience
The marketing, advertising, and communications industry offers a wide range of career opportunities, from entry-level roles to senior management positions. Your level of experience plays a key role in shaping your CV, influencing everything from its tone and structure to the skills and achievements you highlight.
Whether you’re just starting, building on years of experience, or stepping into a leadership role, your CV should effectively showcase your skills and potential. Below, we explore different cv templates – one for beginners, one for mid-career professionals, and one for senior candidates – to help you create your own.
Marketing and advertising CV with no experience
Entering marketing and communications with no previous experience can seem daunting, but a well-structured CV can make a strong impression. Focus on transferable skills such as creativity, communication, problem-solving, and digital literacy. Highlight coursework, internships, volunteer work, or personal projects that demonstrate your understanding of the industry.
Rather than listing unrelated work experience, highlight relevant skills you’ve gained through academic projects, social media management, content creation, or event organisation. For example, if you’ve managed social media for a university club or started a personal blog, highlight how you increased engagement, created compelling content, or analysed audience insights.
In addition, use your personal statement to express your passion for marketing and eagerness to learn. Demonstrating familiarity with industry tools such as Google Analytics, Canva, or email marketing platforms can also give you an edge over other entry-level candidates.
Marketing CV template for mid-career
As a mid-career professional, your CV should emphasise hands-on experience, campaign successes, and key contributions to brand growth. At this stage, your track record is essential, so rather than focusing solely on responsibilities, highlight measurable achievements – such as increasing brand awareness, boosting engagement, or improving conversion rates.
Structure your work experience section to highlight key marketing strategies and tactics you’ve implemented, such as digital marketing campaigns, content marketing, paid advertising, public relations initiatives, or social media strategies. Quantify your achievements whenever possible, such as “Developed an email marketing campaign that increased open rates by 40% and conversions by 20%”.
Mid-level professionals should also highlight career progression, leadership experience, and working with cross-functional teams. If you’ve led projects, trained junior staff, or managed budgets, be sure to highlight these achievements. In addition, listing certifications such as Google Ads, HubSpot Content Marketing, or CIM qualifications can help demonstrate your continued professional growth.
Senior marketing CV template
At a senior level (for example, when you’re writing a marketing director CV), your job application should position you as a leader with a strong strategic vision and a proven ability to drive business success. Recruiters at this level are looking for professionals who can lead teams, execute large-scale campaigns, and align marketing efforts with business objectives.
Your personal statement should emphasise leadership, strategic decision-making, and your ability to deliver measurable business impact. When detailing your work experience, focus on key achievements such as launching successful brand campaigns, driving revenue growth, increasing market share, or improving customer engagement. Use data to back up your claims, such as “I led a rebranding initiative that resulted in a 35% increase in brand awareness and a 25% increase in customer retention”.
Senior-level marketers should also highlight their expertise in stakeholder management, budget oversight and business strategy. If you’ve played a role in corporate communications, investor relations, or crisis management, remember to include these details. In addition, any executive training, keynote speaking engagements or thought leadership contributions (such as published articles or industry panels) will further establish your credibility.
Take a look at our extensive library of CV templates to find inspiration for your own job application.
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